Is Amex TravelAssure A Bad Deal?

I received this travel insurance promotion from American Express: Protect your travel plans for a more relaxing vacation….$28.95 per covered person per covered trip. The maximum benefits offered: Cancel due to illness: $500 in non-refundable expenses. Airline baggage loss: $1,500. Stolen articles: $1,500. Flight overbooked: $250 a day for two days for expenses. Accidental death [...]