Comments on: Ads Come To Your Boarding Pass http://beatofhawaii.com/ads-come-to-your-boarding-pass/ Hawaii Travel Deals, Tips, Culture and Analysis Sun, 12 Feb 2012 08:38:33 +0000 hourly 1 By: Honey http://beatofhawaii.com/ads-come-to-your-boarding-pass/comment-page-1/#comment-1506 Honey Wed, 16 Jul 2008 01:10:07 +0000 http://beatofhawaii.com/?p=563#comment-1506 I agree. The article I read earlier today in USA Today said customers will have a choice about printing the boarding pass with ads or just the boarding pass. Hard to believe anyone would choose the ad version. I agree.

The article I read earlier today in USA Today said customers will have a choice about printing the boarding pass with ads or just the boarding pass. Hard to believe anyone would choose the ad version.

]]> By: Josh Goldman http://beatofhawaii.com/ads-come-to-your-boarding-pass/comment-page-1/#comment-1505 Josh Goldman Tue, 15 Jul 2008 18:26:30 +0000 http://beatofhawaii.com/?p=563#comment-1505 Oliver is correct, and appreciate the correction Rob. Each consumer has a VERY obvious button at print time that says "Print Boarding Pass Without Offers." Sojern does NOT want someone to HAVE to take the content, they hope that consumers will want it. If they do their jobs with good targeting and good offers, that should be the case. To draw an analogy from the offline world, I don't care for the ads in my copy of Newsweek each week (untargeted) but I absolutely want to keep the ads I get in my Scuba Diving magazine each week, as I find the ads and offers there very compelling to me while reading that mag (targeted). Thanks for the discussion Josh Goldman Norwest Venture Partners (investor in Sojern) Oliver is correct, and appreciate the correction Rob. Each consumer has a VERY obvious button at print time that says “Print Boarding Pass Without Offers.” Sojern does NOT want someone to HAVE to take the content, they hope that consumers will want it.

If they do their jobs with good targeting and good offers, that should be the case. To draw an analogy from the offline world, I don’t care for the ads in my copy of Newsweek each week (untargeted) but I absolutely want to keep the ads I get in my Scuba Diving magazine each week, as I find the ads and offers there very compelling to me while reading that mag (targeted).

Thanks for the discussion

Josh Goldman
Norwest Venture Partners (investor in Sojern)

]]> By: Rob http://beatofhawaii.com/ads-come-to-your-boarding-pass/comment-page-1/#comment-1504 Rob Tue, 15 Jul 2008 18:21:17 +0000 http://beatofhawaii.com/?p=563#comment-1504 Thanks, Oliver. I've updated our post. It looks like there's no problem for the traveling public. If you want to keep the ads you can, and if you don't, just hit delete. Aloha, Rob Beat of Hawaii Thanks, Oliver. I’ve updated our post. It looks like there’s no problem for the traveling public. If you want to keep the ads you can, and if you don’t, just hit delete.

Aloha,

Rob
Beat of Hawaii

]]> By: Oliver http://beatofhawaii.com/ads-come-to-your-boarding-pass/comment-page-1/#comment-1502 Oliver Tue, 15 Jul 2008 16:46:38 +0000 http://beatofhawaii.com/?p=563#comment-1502 Well, if you look at the boarding pass sample in this image, it appears that they actually offer you to skip the ad, eh, "Destination Highlights" during printing. Well, if you look at the boarding pass sample in this image, it appears that they actually offer you to skip the ad, eh, “Destination Highlights” during printing.

]]>