Up and coming Hawaii airline Allegiant Air will announce yet another new route to the islands later today. This in addition to many other routes recently they’ve added, including the latest from Spokane and Boise. This is sure to be great news for those planning a Hawaii vacation from anywhere in the south west.
Starting in early February, the carrier will fly three times weekly between Phoenix-Mesa and Honolulu.
What’s different for Allegiant about this new route is that they face significant competition, albeit from Phoenix Sky Harbor Airport, just 13 miles away. Both Hawaiian Air and US Airways fly to Hawaii from that airport. Allegiant’s model has previously been to add routes that were either not served or under served. It is hard to know if a 13 mile drive can create a new market, so it will be interesting to see what if any competitive response will be generated by this new entry.
Phoenix hasn’t very many great Hawaii travel deals in recent times, as the competition between Hawaiian and US Air is relatively stagnant. You may recall that now defunct discount carrier ATA once flew between Phoenix and Honolulu.
It is likely that there will be great promotional fares revealed by Allegiant today together with the service announcement. Word is to expect $199 each way, including tax. Please check back later and we’ll update you with the pricing.