You bring up an interesting point, which is monitization and how that will work. Uptake says its going to be on an advertising pay per click basis, which doesn’t yield much any more. So something will have to change.

The site is interesting enough that I’m going to keep checking back and see if they can make a successful go of it. I still think there is a need for what they purport to offer.

Aloha,
Jeff

I admit when my Hawaii vacation rentals on the Kohala Coast showed up in tripadvisor for the first time, I got really excited…until I noticed that somebody had a really splendid business idea:

The owner of the site did not have to do anything, besides providing the webtool of course, because travelers would ‘write’ the site content themselves by submitting their travel reviews.

Then the development of the site ’snowballed’ and tripadvisor made it in the top of the Google SERPs and soon the listing of my Kohala Coast vacation cottages was suddenly surrounded by ads for the big Kohala Coast hotels. Guess who was the absolute winner here! Just my personal opinion. Aloha, Pua