Will Hawaii Superferry Cease Operations?
Jan 18, 2008
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This is a follow-up to our recent Supeferry post.
Today’s Pacific Business News report reveals an “Emergency Situation” due to low ridership. In a recent letter to the State, Superferry attorneys’ stated they were averaging only 150 passengers per run (866 passenger capacity).
Problems they continue to encounter are:
1. Multiple cancellations due to weather and rough seas.
2. Inability to commence 2nd daily trip to Maui (at the request of Maui County).
3. Strong competition from inter-island airlines.
4. Inability to capture a market momentum and overcome negative perceptions.
At this moment, our recommendation is for visitors to continue to use the airlines. Please stay tuned for more as the story continues to develop.
