Hawaii travel news, tips, culture, events, and deals, with firsthand, on-the-ground reporting from the islands. Rob and Jeff are full-time Hawaii residents, writers, and analysts who know the islands from the inside. Beat of Hawaii is an independent, internationally recognized Hawaii travel publication, reporting since 2008. We’re passionate about Hawaii and known for honest, firsthand coverage of the islands and the Hawaii travel industry.
E komo mai – Rob and Jeff, Beat of Hawaii
For nearly twenty years, we’ve covered Hawaii travel, tourism, airlines, and island life through firsthand, on-the-ground reporting. We fly the routes, stay at the resorts, eat at the restaurants and stand on the beaches before we write about them.
We are Rob and Jeff, the founders, writers, and editors of Beat of Hawaii. Both of us have lived in Hawaii full-time for decades, and we report on the Hawaii travel industry as residents who know the islands from the inside, not from press releases.
Recognized, independent, and read worldwide
Within our first six months, Beat of Hawaii was recognized by legendary travel authority Arthur Frommer for our unique consumer-travel coverage of Hawaii. In 2009, our investigation exposing fake TripAdvisor reviews drew international media attention and helped change how travelers evaluate online reviews.
We are an independent publication. We are not a tourism-board promotional site and we are not owned by a travel company. We report on Hawaii travel honestly, including the parts the industry would rather we didn’t, because our readers are making real decisions about real trips, and they deserve the truth.
Over nearly two decades, our readers have made Beat of Hawaii one of the most engaged Hawaii travel communities anywhere, contributing more than 250,000 comments. That community is part of our reporting. We listen to what Hawaii travelers and residents are telling us, and it shapes what we cover.
Our reporting standard
Every Beat of Hawaii article reflects firsthand knowledge of Hawaii. We visit the places, fly the routes, eat at the restaurants, and verify what we publish. When we report on a fee, a closure, a flight change, or a new policy, we tell you what it actually means for your trip, and we say plainly when something is unconfirmed. We correct the record when we’re wrong.
Meet Jeff and Rob, Beat of Hawaii’s authors
More About Rob
Rob has called Hawaii home full-time for nearly twenty-five years, drawn by the ocean and the culture of the islands. World travel has been part of his life since childhood, beginning with an early trip to Europe he still remembers vividly. He came to travel writing on a trip to Australia and has been reporting ever since.
Beat of Hawaii brings together his writing, his lifelong passion for travel, and his love of Hawaii.
More About Jeff
Jeff is a serial entrepreneur who spent more than thirty years in marketing and technology, leading an international business practice with clients across Europe, Asia, Australia, and the Americas, and serving as CEO of an international marketing firm. That work included managing travel for large teams and training corporate travel agents. He has spent time in Hawaii since 1970 and moved to the islands full-time decades ago. He follows the Hawaii travel industry closely and is known for it. When he isn’t reporting, he’s coffee roasting, long-distance ocean swimming, paddling outrigger canoe, practicing yoga, and tending an edible garden.