Hawaii's Slower Holiday Season Beckons Savvy Travelers

Bright Lights Shine Despite Hawaii Visitors Latest Decline

The Maui fires had a huge impact with the worst tourism showings since the Covid shutdown. But it goes far beyond that in terms of what’s happening with Hawaii visitors.

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34 thoughts on “Bright Lights Shine Despite Hawaii Visitors Latest Decline”

  1. We used to go to Oahu if not once a year, at minimum every other year, pre-pandemic. But now, Hawaii is (much) lower on my list because the cost has skyrocketed to a point that it competes against other vacation destinations. What I used to pay for a month on the offseason in Oahu, now represents maybe 14 – 20 days today….at a lessor venue than what we booked before. Pay more, get less. Plus, who wants to deal with all the airport drama. Car rentals are crazy expensive. Some of my senior friends now take the bus, and rent a car only a day at a time. But that’s not me. Hey, they got a Zippy’s in Las Vegas now, maybe that’s where I will get my chili rice fix…but I sure miss Rainbow’s tater tot chili!

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  2. Spending is up despite the number of visitors if you look just at the golf courses, they are taking advantage of the situation.
    The high season started on Dec 15 in previous years, I’ve been informed the “new” high season is starting Nov 1.
    That is ripping us off we came here at the request of the Maui people to please come and support the residents who depend on tourism.

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  3. Aloha I will be returning to Kauai at the end of November for 2 wks. I stay with my girlfriend who lives there and am looking to see how different it will be price wise for groceries, gas etc. It will be most interesting to see the morale in my opinion. I will enjoy myself like I always have in just being in a place I love. Best to you both and everyone out there. Warm regards.

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  4. We just got back from the vacation from hell to Oahu. I love Hawaii but don’t know if we will be back. While not as affected by the soaring lodging costs as we have access to military lodging when we can get. My issue is the airlines. I have used Delta for many years, however they totally hosed us on this trip. We were supposed to leave on Friday and they didn’t get us out until Sunday. And that’s on top of flights doubling in cost since my last trip 18 months before. You couldn’t proof it to me that the numbers are down because every flight was packed. And while most people showed the same Aloha they always do I did indeed encounter some with attitudes. Why spend the money for poor services all the way around?

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    1. @Starla… your airfare has doubled? Are you locked into going at a certain time? Seems like we have seen a ton of cheap prices over the last several months. Flexibility is the key to going over there cheaply.

  5. Agree with others who commented that sky high hotel accommodations, high resort fees (and they won’t even clean your hotel room every day!), outrageous food costs are all playing a role in discouraging tourists.

    With that said, I was just in Waikiki in early October and you could not tell that the tourist numbers were down. My hotel was booked, lines at restaurants, Duty Free mall is open again, all of the ABC stores are opened. Certainly more tourist than last October when I visited last.

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  6. I totally agree concerning tourist issues. My wife and I have traveled to Hawaii nearly a dozen times together. Our boys first learned to surf on Kauai and I have dreamed of taking my granchildren in a couple of years.

    We have such fond memories of local craft fairs, farmers markets, as well as being part of a local family Luau, unexpectedly meeting up with Larry Rivera (RIP) and reminiscing over our first encounter 35 years earlier at the Coco Palms Resort (RIP), but when we were looking to return this year after a two year hiatus, I was shocked at the price increase… especially lodging. The house we usually rent was more than twice the price from 2021. We wound up booking a trip to London for less money. Maybe one day…

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  7. We’re part timers (5 months) on South Island of Maui. Airfares are definitely up. We stay in our condominium, so we’re not affected by soaring lodging room rates (and fees). We are however heavily affected by increases in insurance rates, water rates, labor shortage rates, and for certain – increased property taxes to make up for $25 million + decreases in sales and tourism taxes (lodging; car rentals; airport gate fees). The worst however are food costs: restaurants, small markets, and grocery stores (including grocery sections of Target, Wal-Mart, and Costco. It’s got have a great impact on locals. Some will likely have to move to the mainland – making things tougher for all employers. Sigh.

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  8. Just got back from France. It was an amazing experience. France over 80 million tourists a year and and loves every minute of the experience. The World Rugby Championship was held during our stay, and it was difficult to move around the country. It was amazing how well we were treated by well trained staff. They take service to a higher standard. The USA has a lot to learn. I’m in Hawaii now and so far no one has gone out of their way to make us feel special.
    The other thing is, I’m not sure how safe it is in Hawaii. The government did a terrible job of protecting the public. They collect the money and and then don’t provide any protection from disasters when they happen. Has anyone thought of mandating generators for gas stations?

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    1. We also just returned from a trip to France. The service and the French people were full of aloha. We have a timeshare on Kaua’i but now we are going to fly to Europe more often.

  9. Aloha BOH,
    Several reasons why less are traveling to Hawaii and the Holiday numbers will also be down. Sky High Hotel/Resort fees and the consumer has spent their pandemic savings. Also savings rates continue to decline compared to Inflation. Good Article here:
    investopedia.com/consumer-spending-is-burning-through-savings-as-paychecks-fail-to-keep-up-8383591

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  10. I agree…cost of accommodations & car rentals have doubled and the average folks won’t or can’t continue to pay these high costs! Vacationing in Hawaii pre-pandemic was very affordable. But that’s no longer the case….vacationing in Hawaii is now ultra-expensive!!!

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  11. The cost of so many things are so expensive a number of my friends say they will not be going to Hawaii anymore and will be going to Mexico instead

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  12. No plans to return to Hawaii in the near future. Have traveled there since 1992.It has nothing to do with Maui’s tragedy. I feel that the ones quite vocal about not wanting visitors are not the majority but it has instilled an undercurrent. Add to that all of the add on fees for lodging, beach and park fees and having to have advanced reservations for travel or access to some sites and areas. It makes traveling much too difficult. My island travel will be to the Caribbean. Am looking forward to learning their history and cultural practices.

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  13. We were nervous about returning after the fires, but followed through on 10-day Kaanapali trip under host threat of losing our money. Quick takes: Airport was quiet. Unlike Kihei which was busy, West Maui was even more subdued (and sad) than our 2021 Covid trip. Lahaina Safeway open, but eerily quiet (no check-out lines). Popular restaurants and stores feeling their way through openings and staff upheaval. Golf courses busy – even hosting a college tournament. But the resilience of the locals we met filled us with resurgent energy which we channeled into volunteering at a shelter. (It’s easy to get involved .) West Maui is wrestling with their future. This may not be the “pleasure” vacation you expect – but it might be better.

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  14. With the high costs of the hotels, is Hawaii no longer interested in attracting the Gen Z or Millennial crowd? They simply cannot afford the overblown costs. Is there another strategy to attract these age groups?

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  15. Last year I was at Kannapali KBH hotel the rates were ridiculous for the two weeks with all the resort fees and room rates were out of site , car rentals nuts, restaurants were out of site. At that time we said we would never return because the island has become greedy. This had nothing to do with the fire. Plane flights were out of site also. I can’t blame people who
    Write on this post who complain about the hosing they get from all the businesses I have mentioned. The residents of Maui who will suffer.

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  16. After traveling to Hawaii for over 30+ years, I am now down to one last trip whenever my best friend’s Celebration of Life is held. After that, all bets are off and yes, I have traveled to a lot of other places closer to the US but usually on a cruise ship so the costs are not the only factor to pausing trips to Hawaii. Way too many individuals, frequently those with no connection whatsoever to tourism, have expressed in no uncertain terms that we are still not welcome. I have found that my $’s spend just as easily in many other places other than Hawaii.

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    1. Don K
      Thats sad to hear! I know our business on the big island is suffering from these attitudes and perceptions, we would welcome you with open arms!

  17. Honestly that looks exactly like what Hawaii wants: fewer people spending more money. I don’t have a trip scheduled for the next two years to Hawaii. Just got back from Europe and Alaska this year, going to Mexico next year and maybe the Great Lakes. Year after that I have a cruise scheduled but that’s all so far.

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    1. KP if you do travel to the Great Lakes next year and have the chance to take in Presque Isle State Park on Lake Erie in Erie Pa. You won’t regret it. People are warm and friendly. The sunsets are as spectacular as HI ( minus the palm trees) Wonderful biking and hiking trails and all free of charge

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  18. We are headed to the Caribbean for the Holiday Season. . Until hotel prices come down in Maui, we will be going elsewhere. Even a 10 day Viking River Cruise in Europe this past Spring was cheaper than a hotel in Maui for 10 days. 4 years ago we paid 350.00 a night in Maui. Now they want almost 700.00 a night. There are so many other places to go and I think most people are seeing that.

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  19. In hopes of Hawaii accommodation providers reading your very good blog, I’ll restate the obvious. Accommodation prices are way too high and there are too many fees on each night’s stay. That is the problem plain and simple.

    I do not believe it’s the Lahaina fires and airfare to Hawaii has always been strangely affordable and continues to be.

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