Hawaii Tourism Swings Wildly Again As Visitor Spend Up 67%

Does Hawaii Want Tourists or Not? It’s Fickle.

Wary Hawaii visitors ask how they’ll be treated.

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122 thoughts on “Does Hawaii Want Tourists or Not? It’s Fickle.”

  1. To paint tourist as unwanted and not welcome, is one point of view, at times, justified. While on the other hand we have been spending our money on abandoned vehicles and there accompanying pollution that this creates. It wasn’t a “tourist” that destroyed and burn an abandoned vehicle. To point a finger at a tourist alone, as a problem, and look the other way when someone abandons and pollutes on “their/our islands”, well, there is a tad bit of “do what I say, not what I do” attitude. I do not have issue with chiding/or fining the tourist that climbs a fence to get to Queen’s Bath, then requiring our help to save their stupid… But please let us all recognize that we must first start to recognize our local attitudes first.

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  2. They just passed a law no vacation rentals less then 90 days. How can we expect family’s to travel here and stay in a hotel room. No more families how sad….to see. All that GEt and Tat tax will be gone. Where’s the Aloha in this?

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  3. How much Hawaiian blood does Lily Hiʻilani Okimura have? Any full blood Hawaiians in her family.
    Seems a little young to know what it is and was like growing up in Hawaii in the 50s
    Would like to know since she’s speaking for me 97% DNA Hawaiian

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  4. Much of the bad behavior Ms. Okimura attributes to visitors is also the same bad behavior of residents.

    Just imagine Hawaii without tourists or with far fewer tourists. Many residents will leave for the mainland to make a living. Is that what the anti-tourists want?

    Look, all of us can work on our behavior, at home and while on vacation or away from home on business. That includes tourists everywhere and locals everywhere.

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  5. It is my opinion that Lily is a negative Nellie! She has no business telling the same people that make Hawaii rich off of them, that they are not welcome. It matters not, how many tic tok followers she has. She is wrong and very rude to say that! My wife and I spent our Honeymoon in Hawaii. We took in 3 of the Islands and had a great time. We were respectful of people and the surroundings wherever we went. Bad people are the minority. Pretty much everyone we met was kind, considerate and caring about the environment.
    (Cont. Below)

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  6. (Cont. from above)
    Those people that are Rude, ignorant and destructive, are in the super minority. We never witnessed any of those behaviors while we were there. Hawaii is a beautiful place and I can assure you, we will be back and will not let any negative Lilly’s dissuade us from doing so.
    Mahalo!

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  7. Daily,I encounter beautiful ,friendly ,appreciative visitors on my Kauai Lagoons walk. – I felt sad reading this post,sad for the division
    I am both a resident and a traveler,so I feel I experience both worlds. -I wonder if Lilly Travels outside of Hawaii?
    Globally,visitor destinations experience the same challenges
    —I have been blessed to experience kindness when I travel,in Italy,through their small towns,,,walking under their daily laundry-a foreigner -/-my hope is that we in Hawaii will share this kindness to other travelers -we are in a unique position to do so -thank you

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  8. As a Southern California resident, I know what it means to go to the beach and find the parking lot overrun with cars and the beach overrun with people and dogs. However, that unfortunately nothing new but it does keep our Santa Barbara “green” and the restaurants, hotels and the tourism industry prosperous. If you are in a complaining mood, wouldn’t your bankrupting experience during Covid cause you to thing twice? Jim E

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  9. My wife and I returned from a 10 day vacation on Kaua’i in April where we have visited many many times. What I can say is that things are not like they were, Rental Cars are priced out of sight, perks that were being given to returning guest at rental units were canceled, almost all activities must be booked weeks in advance, we weren’t able to secure one during our stay, many of the restaurants are either closed or operating on limited hours, a few very popular ones we found were closed during the dinner hours. The $5 mai tai’s during Happy Hour went up at some places to $13 plus the special priced appetizers were no longer.
    What we experienced was just not the same, you can still enjoy yourselves but be prepared for the difference.

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  10. Based on a lot of social media posts, I was concerned about our 4-week Big Island stay in March/April. I have learned as much ʻōlelo Hawaiʻi as I could on Duolingo, and we did stay with friends and hang out with locals, but we are still obviously tourists. Thankfully, we never felt unwelcome in that entire time. We experienced as much aloha as ever. It was great.

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  11. Last year as I was flying to Maui to stay at the Napili Kai, I was impressed and happy to see Hawaiian Airlines showing videos on the “does and don’t” during our stay. Although I have been coming for 61 years, it was refreshing and educational for those visitors that don’t know how to act or respect Hawaii and it’s people and beauty. Good Show Hawaiian Airlines! Thanks

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    1. I can’t understand why all carriers don’t show the video. There are many other airlines.

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  12. Hi Guys. Over here in California, people are building ADU’s in their backyards to help with the housing crisis. Lumber has to be shipped there in order for this idea to happen there. Can the locals afford to to this with cost of permits, space etc. They would have their taxes raised also, I’m sure. Then they could make the money directly in renting to visitors. More Air B+B’s. Don’t know if this could work.A fine line we tread with ideas.

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    1. It’s a great idea, but unfortunately the government has imposed very strict requirements on short term rentals here and that’s not really an option for most people.

  13. Our family loves visiting Hawaii for its beauty and we respect the people and the islands. It’s not fair to paint everyone with the same brush. Aloha to everyone

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  14. Thanks for this article. I have never heard of Lily but I have a feeling she is a very unhappy person.
    We were on Oahu and the big island a year ago. Things were still in Covid mode but we masked up and tested. Most of the hospitality employees were kind and glad to see us. I think kindness begets kindness!
    Tourism is Hawaii’s main industry as I am sure Lily knows.
    Traveling to Mexico after Hawaii we noticed it was a more pleasant atmosphere than Hawaii. We didn’t feel like we were intruding and made to feel like we were naughty children! It is too bad since we are citizens of the United States of America!!

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    1. Lilly has no idea that if Eveyone moved off the island so would target,Walmart, lowes, longs drugs, macys, Walgreens and every big box store including Safeway, she lives in the dark – what I call her own “bubble” if she wants isolation – there is always Molokai and lanai –

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  15. I lived in Hawaii for 48 years, and for those residents that think we can do without Tourism don’t have a clue when it comes to the necessary economy to maintain a reasonable lifestyle. The economic support of Hawaii requires a strong Visitor Industry with additional support from the Military and Agriculture. Yes, we have a wonderful Hawaiian Culture and our people are welcoming for the most part, but these people that think we can survive without the visitor should lock themselves up in a cave and see how long they last! Please ask your readers to be realistic, and not put a bag over your heads so they end up closing out reality!

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  16. Aloha, we’ve visited almost every year for the last 10 years, and our visits started over 30 years ago. If anyone has seen a change in reception to tourism, it’s us. Yes, we’ve seen more and more opposition to tourism, mainly to stupid people who won’t follow the islands rules, but also a “it’s our and stay away” attitude. We’re not of the belief that we “own” Hawaii because it’s part of the US, we prefer to think we visit to enjoy the cultures and majesty of paradise. Yet, pressure has mounted for us to stay away, eventually we’ve ventured out and have found many other places that are way more welcoming, albeit out Yankee dollars, we don’t need hassles. Not to mention the rich haolies who think they own the place because they live there..

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  17. I first visited Oahu in 1990 when I lived on the “9th Island” and worked at The Cal (I fell in love with the Hawaiian people while working there). I’ve been back 4 more times between 2014-2018. Sadly, I will probably not go again. As much as I love the natural beauty and the people it’s just getting too expensive to go. And if I’m not wanted, that makes it even worse. It’s a sad reality I suppose. Perhaps The American West Indies will welcome us, and be less expensive….

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  18. We’ve been going to Kauai for the better part of 30 years. We’ve spent time while there and before reading about their history and culture, and have visited museums both in Kauai and on Oahu and Maui on previous trips. We always attend our favorite church on Kauai and try to support them as best we can.
    Yes, we have a timeshare, but we’ve always been treated respectfully by those working there, and we treat them the same.
    We do the same when we’ve gone to countries other than the US. Wherever you go, US or otherwise, why can’t you study where you are going and respect their customs and lifestyle ? It make it better for all.

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  19. No one anywhere likes tourist. But sooner or later everyone becomes a tourist when you visit a new area. Whomever came first usually doesn’t want others to come. It’s human nature to what it all for your self. Tourist can be jerks anytime and any where. Control them is the key.

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  20. Aloha Rob and Jeff. Just 1 question. On the survey you said 8 out of 10 on the tourism industry. So is that a high manner of dissatisfaction or satisfaction. Lily makes valid points, however no hotel stays is a blow for the economy. No taxes for the state from visitors staying there. What would you do then with empty hotels? Guess you could turn them into housing for those living there. She is being a bit harsh there concerning lodging. Mahalo.

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  21. I’ve never been made to feel unwelcome or unwanted in Kauai, but then I’m always respectful, tip well and not an ___! My family and I leave the seals and turtles alone and encourage others to do the same. I love the islands! Can’t wait to return!

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  22. I live at the Jersey shore. We have the same complaints. The big difference our tourism season is only 3 intense months. But people come here with a sense of entitlement. Leave their trash on the beaches when they leave Interfere with turtles and seals. And play loud music sometimes all hours of the night. A price we pay to live by the ocean on an island. We love Hawaii and try to treat it like we do our beaches here. We want to preserve America’s Paradise. Mahalo

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    1. Grew up Monmouth County, New Shrewsbury (now Tinton Falls), Lifeguarded Long Branch and Sea Bright for 5 years, last address before moving west, Sea Bright, the Sea Wall between me and the Atlantic. The shore was our playground from Spring Lake to Sea Bright. Amen to all you said, Respect.

  23. What a Great perspective of what Hawaii
    could really become as a tourist destination.
    Cater to your visitors who brings with them a
    sense of wonder of sky, land, and water.
    Those visitors interested in the Hawaii of Old,
    the culture, the music, and The Ohana.
    Promote a visitor of this stature and you”Hawaii”
    could transform your land back to Paradise!
    Reinvent Yourselves!

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    1. I totally agree. We used to hear the old Hawaiian music everywhere we went. It gave us the feeling of old Hawaii and its aloha. Now we hear the same rap and hard rock we hear on the mainland.

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  24. I agree. It’s not that I don’t want visitors to come, just that most of the visitors are coming with the wrong intentions or mindset. For many visitors Hawaii to them is the bamboo huts with grass roofs, and I think they should understand, that image is not culturally accurate. Just common courtesy from visitors is just not there lately. J-walking is a legit problem in Waikiki and its gotten so out of control. The idea that we should welcome you with open arms is absurd. We are welcoming, but the expectation and treating us like servants is not. Hawaii is magical but that doesn’t mean if you go hiking off trail you wont get lost and waves at beaches aren’t always soft and gentle. Just wish they’d be more mindful and respectful.

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    1. Hey Cate, are you on the same tic-tok blog with negative Lilly? Sure sounds like it. Your statement is not only inaccurate but it is completely fabricated. “Most visitors” do not go to Hawaii with the wrong “intentions”, or the wrong “mindset”! They simply come to experience all of the beauty and culture Hawaii has to offer. There will always be a few bad eggs that will dampen a fleeting moment in time. But the thing to do is take them with a grain of salt and move on with your life. Chances are, you will never see them again. So let that realization be your motivation. Look at the bright side of the tourism industry in Hawaii! Maybe it will give you a whole new perspective and respect, for those that visit the Islands. Mahalo!

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      1. Please, Ed. If someone is telling you their experience, it is their experience. Just because you haven’t seen it doesn’t mean it’s fabricated. I live in Waikiki, and yes, for the most part I observe people just here to have a good time. But I also see a lot of people disobeying traffic rules, getting too close to sleeping monk seals and ignoring pleas to get away, and going places they don’t belong for the perfect photo. Perhaps if anyone needs a different perspective, it’s those that are taking Lily’s message personally. If you are a good tourist, great! She’s not talking about you. If you hear that someone is going to Hawaii, pass along the message that Hawaii is the most unique destination in the US and needs to be treated as such.

        1. AMY P, while I do not discount Cate’s “incident”, I do take exception to her saying (and I quote) ” just that most of the visitors are coming with the wrong intentions or mindset.” “most of the visitors” is not an experience. She is categorizing the majority of tourists that come to Hawaii. Also Amy, you said your piece and I said mine. I do not agree with your take on her comment either. Just so you know my opinion! Have a great evening!

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  25. My family has been coming to Kauai for over 30 years. We have a condo we share at Poipu. Also my husband & I lived on Oahu for about 4 years. During this time we have made many local friends both on Oahu & Kauai. I find that many people assume the worst rather than looking for then good in people. I feel more like a local than an outsider. I have taught my children, grandchildren no matter where we travel we need to leave it better than we found it.I understand how the locals feel because I feel that way when I see people bothering turtles or wildlife and I tell them to stop & try to educate them as why touching wild animals isn’t a good thing. I guess I would ask all tourists to remember they are guests & all locals to know we aren’t

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  26. “She concludes that it’s better to stay with someone who already lives here in Hawaii, and suggests learning the Hawaiian language and patronizing locally owned businesses and restaurants, especially those that are Native Hawaiian-owned.”

    This lady is seriously detached from reality… how many Hawaiian-owned homes have spare bedrooms that would be available for someone the family doesn’t even know? As for learning the local language, I recommend the “Pidgin to da Max” series of books. (amazon.com/Pidgin-Max-Douglas-Simonson/dp/093584841X). As for the restaurants, I actually do try to eat local – why would I go to Hawaii for a Big Mac? My favorite place on Maui is Ono Kau Kau Mixed Plate on Lower Honopiilani Rd.

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  27. It’s a complex issue, with a lot of different consituencies and in some cases people have conflicting interests. For example, over tourism creates a lot of problems. This causes people who live there to “hate” tourism while at the same time if it weren’t for tourism they wouldn’t be able to make a living. the problem is that the status-quo can’t hold, and what ever you try to do is going to make someone unhappy. The best you can hope for is to spread the pain around as evenly as possible.

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  28. It makes me sad what is and has been going on since covid. My husband & I still visited (4times). We went through the many hoops and did what was asked (mask etc). In my opinion people are over sensitive on both sides. We never felt disliked by the residents while visiting. People on both sides seem less patient than before covid. Prayers that things will calm and move forward. Communication is key. The back on & off again doesn’t help. Enjoy why you are visiting this beautiful place.

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  29. Lily’s comments are uncalled for. This is the United States and Hawaiian residence benefit from being a state. During the pandemic how would they have survived without federal help. No one excuses bad behavior by tourists but turn on the news at night and see the same crime that many big cities on the mainland experience. That’s not because of tourism. Those crimes are locals with all the issues every state faces. Does Lily or any resident of Hawaii believe that no tourism will help the state when there is virtually no income. I think not.

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    1. You are sounding like a typical patriotic American hawaii is more resilient than you would think the locals can survive it’s that the US told them they can’t because that’s a colonial way of thinking and they are used to that

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    2. Her comments aren’t uncalled for. They are her feelings, and she’s free to have them. Perhaps you should open your yard to endless visitors who continually disregard rules and treat it like a playground, and then let us know how you feel.

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      1. Amy P., you are right. She has every right to her “opinions”. But so do the rest of us. And she is hearing “our opinions” in return. Most visitors do not abuse the locals, or the land, in Hawaii when they come. That is a fabrication and a stretch, at best. Most people come to enjoy the culture and respect the land while there! Abusers are a super minority! Not “most” of the tourists!

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  30. After visiting here many times, we moved here about 3-1/2 years ago. We are on the Big Island, which is nothing like Oahu or Maui. Do I think that tourism is ruining Hawaii? It’s hard to accept the answer but Yes, just like most everywhere else, big commercial tourism has impacted local habitats and the economy. Like alot of other places, Hawaii relies on tourism. It’s not just big corporations that are doing it, local businesses also are changing the way they operate to get their share of the almighty dollar.

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  31. Some of the things mentioned in this article could be eased if tourists were informed.

    Suggestion, Hawaii Tourism Authority should produce a video shown on all incoming flights that informs about monk seals, turtles, reefs are living things, the spirit of Aloha, etc

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    1. Please, there are signs all over the place to this effect. The people doing this don’t care, and a video on the airplane wouldn’t do a thing to help. Tossing them in jail for a few days and then putting them on an airplane back home when they are released might do the trick. I’ve been a witness to this behavior. A couple of your men (probably in their 20’s), picked up a sear turtle to that a third could get a picture of them holding it. When a lifeguard yelled at them that they shouldn’t do that, well, their answer wasn’t something I could post here. That’s when a group of folks suggested that it might be healthier for them to listen to the lifeguard and they decided to leave rather quickly.

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  32. Lily doesn’t speak or represent all Hawaii residents, especially the vast amount of people reliant on the income generated from tourism. Is Lily going to put forth the social media income she generates towards all the wages and taxes the 30% of Hawaii’s economy tourism represents? Highly doubtful and not even a blip if she were to.

    It would be better of Lily to use her forum to raise awareness of some of the issues represented. But the lack of being inflammatory doesn’t likely garner as many followers and as much money in her pocket. She should run for political office, as she seems to be following the lead set by some in politics…

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  33. Im really sad that Hawaiian natives dont want visitors (tourists). The majority of us tourists follow the rules and are respectful of the land and wildlife, as we would be in any city/country we visit. There are always those that are disrespectful everywhere they go – thats just life.
    I’ve been a hawaii visitor annually for 40+ years. We’ve loved our vacations there every year until the last visit in November 2021. We were made to feel unwelcome and decided that we dont care to return. We’ll spend our $6000 elsewhere.

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  34. I feel a lot of tourists feel entitled. They don’t have the aloha patience, nor pride. They have little to no understanding of the power of the ocean, nor wind. I have seen too many people, young and old stand on top of lookout walls, climb behind the fences that are meant to keep them safe, stand on the edge of the rocks just to get “the” selfie.
    Hawai’i is also at fault. There should be a mandatory safety information video on all flights arriving to the islands. Silly tourists should pay for the cost of ambulances, emergency evacuations, etc.. ifMany mainlanders visit the tourist restaurants, not the local family ones. Why, because they do not look inviting. There is no curb appeal, nothing nice to draw a new customer in.

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    1. I have seen – and chewed out – people who were going over the safety barriers at the Kilauea viewpoint over Hale Ma’uma’u. I’m sort of the opinion that if they get in trouble going over the barriers… well, if they get in trouble on the other side… sounds like a personal problem to me.

      I wonder if you can still access the Toilet Bowl over by Hanauma Bay? I see it’s marked on the maps… goo.gl/maps/QcJJSPS8MFXMfeVs8

    2. Julie C., do you think that those things are native to Hawaii? We live in Florida, near Daytona Beach and we have all kinds of things that happen from our visitors. But we never expect them to have patience, or Daytona Beach pride! People go on vacation to enjoy themselves. Not to adhere to some list of invisible rules that you want them to follow. keep that up and you will lose a lot of tourists eventually. You may be happy with that possibility now but those that depend on the tourism industry for their livelihood, will certainly not like it! Like the old saying goes: Be careful what you wish for.
      As for us, we will come to Hawaii when we are ready and just enjoy ourselves. We are respectful of the nature and of the population in Hawaii.

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  35. About 7 years ago my wife and I and 4 others went to Hawaii for a 2-week vacation. It was truly an unforgettable experience and one we want to repeat. As we are coming up on our 55th anniversary together, we have been giving much thought to another Hawaii trip. But I’m not so sure anymore. As I read all the negative comments, particularly from locals about tourists impacting on their lifestyle, etc (which I get because we live in a tourist area also) I am reluctant to commit to another trip. So, how do I resolve this conflict? Reservations have to be made soon and of this moment, we are still not sure it is the thing to do. Can anybody help with this decision? Thanks, and I look forward to positive input.

    1. Hi Giff.

      There will be many comments you can perhaps draw from that may help in your decision. It might be helpful if you provide more information about where you would be headed and what you plan to do when you are here.

      Aloha.

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    2. Hi Giff
      I would definitely come for your anniversary celebration. We have come to Maui 4x since Oct 2020 and gave never felt unwelcome. Make your restaurant reservations 2 months before your trip, tip 20%, and treat everyone with aloha. Have a great time & congrats on 55 years!

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    3. Just go and enjoy yourself. Most Hawaiians you meet while there will be glad as long as you act with common decency and respect for the people and land.

  36. BOH;

    Everything that Lily objects to, I do not do or I have learned not to do. Everything she suggests, I try to do. I’m the perfect visitor, even trying to speak some Hawaiian or local. I’ve made friends there as well. I spend money like crazy on my family and friends while there.

    Yet, why do I have a feeling that my presence is an issue?

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  37. It’s a shame that too many people think they are entitled to do whatever they want just because they paid to visit Hawaii (or anywhere else). I fell in love with Hawaii when I first visited in ’77 and contemplated staying permanently but didn’t due to closeness to family I would leave behind. I return to Hawaii when I can am immediately much calmer as soon as I smell the ocean breeze and the scent of plumeria. I feel at home in Hawaii and I respect the culture and natural resources. I wish all visitors did. It makes me sad that they feel so entitled to do anything they want. Please have respect.

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  38. I’ve lived in Colorado, Montana and Oregon for 50 years. I wish they all never changed. Being born somewhere is pure luck of the draw. There are good and bad people everywhere. I don’t think where you’re born should restrict your travels. It’s everyone’s planet.

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  39. It really gets old listening to morons like this Lily continually complaining about the aspects they don’t like about what is indisputably their lifeblood. If you got what you think you want Ms. Lily then I’d be willing to wager that the result would be something you don’t want – the majority of Hawaii’s residents would be forced to leave the islands because they’d have no way to support themselves. I’ve spent more than a year in Hawaii between 50+ visits and I’ve never been convinced that locals behave significantly better than tourists do. It’s a double standard and sadly complaining is the state residents’ favorite pastime.

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    1. Well said!! They want our $$$ for sure just not the people bringing them. Lily surely doesn’t speak for all but in this country those that yell loudest drown out the kind, hard working, ethical regular Joes
      Love Hawaii just not the whiners

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  40. It all depends on who you talk to and when…. so many different feelings, about everything.

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