Stalled? Plan To Cut 7,000 Maui Vacation Rentals Hits Pause

Stop the press: Could Maui reconsider plans culling its vacation rentals? This is another possible whirlwind change impacting visitors and residents alike.

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81 thoughts on “Stalled? Plan To Cut 7,000 Maui Vacation Rentals Hits Pause”

  1. Some time those in power can’t see woods for the trees. Go ahead and shut off vacation rentals to the to those wish go to Maui. You don’t need their money that paid your salary, or money they spent for stay at the stores, entertainment, that taxes help to paid island improvements. Like they ” its just island ” that manufacturers nothing, and has too many with their hand out,

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  2. Aloha everyone, hope all is well. Hope this is on topic.
    Obviously Green and the govt. want less tourists and do want the rich ones who spend more.
    Sqeeze out us working/middle class.
    We are blessed with our Ohana on Oahu and beloved Kaanapali timeshare.
    2 to 3 visits a year and we are very grateful.
    Sincerely we have always been treated awesome by the local people. Sorry for those who have had bad experiences.
    Recently been to Cancun, Florida, and Bahamas and were repeatedly told how welcome we are.
    Growing up and living in Orange County/So Cal, tourism is huge and we want and welcome visitors.
    We love our Ohana and Hawaii and will forever want to “come home”
    Take good care

    2
  3. Just out of curiosity, I checked the Realtor site and some STR owners must be planning for the worst. Saw a real uptick in the number of homes and condos for rent in Maui County – especially small, furnished condos that appeared to be STR’s.

    Best regards

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    1. Jay, Some of those owners might be fearful of foreclosure. STRs have a small profit margin and the mayor’s arrogant, selfish press conference had an immediate negative effect on tourism. Who would want to come where they’re not wanted? But I suspect at least half of those listings are from condo owners who are getting priced out of their homes. Again, partly because of the mayor’s failure to prepare for a fire in Lahaina on a hot day with 80 mph winds, we had devastating loss of life and now insurance premiums that are the last straw. When your HOA fee goes to $1500, you either become an STR or give up.

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      1. The uncertainty of where HOA fees and one time assessments in the nosebleed range, combined with the age of so many condo developments has been one of the biggest factors in my consideration and rejection of purchasing a unit for myself to have a place to stay when I visit home (about 3 months a years).
        I personally wouldn’t be comfortable running an STR but many owners don’t have a lot of choice. I’m also starting to spend less time on island anyway, it’s getting to the point of “it’s just not that fun anymore”

        Best Regards

        1
  4. None of my family and friends come to Maui to stay in a hotel when they can rent a condo with a kitchen.
    How many locals and their ohana want to be in condo with 20 pages of House Rules.
    They want affordable residential housing.
    I’m a 15 year resident of Kihei who bought my condo with the understanding that the Maui County Planning Department permitted STR usage if I desire. I paid extra for a facility that allowed such as I always intended to STR when I could afford to travel seasonally.
    Don’t waste money on lawsuits and attorneys but fast track affordable residential housing.

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  5. I am a deeded timeshare owner. I own 1/52 of a 2 bedroom unit in Kihei. I pay approx $1,400 annually for maintenance/ taxes for that 1 week. That translates to approx $5,600 A Month in HOA fees on top of any rent/mortgage.
    If they claim eminent domain to seize my property they are required to pay me market rate for my property. At just $10,000 per week, that translates to a base cost of my unit of $520,000 which would need to be recovered in rent/sale.
    How is this going to suddenly morph into affordable housing?!! The numbers don’t lie. Not to mention the money I spend at stores, car rentals, activities, restraunts? Especially when so many more will be jobless because the tourist economy has collapsed? Make it make sense!!

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  6. So when is the Maui Mayor up for re-election and and is there a practical alternative to him? Plus even more concerning is that he has not paid any political price for the Lahaina disaster and his govenment’s continued land mismangement that actually fueled these deadly fires.

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    1. Reddit held a (very) unofficial poll this year asking people to vote for Missin’ Bissen (couldn’t be found day of fire and still can’t be found now) or our former mayor, Mike Victorino. Mike won by a landslide. (Bissen probably won because he took a lot of campaign money and outspent Victorino).

      Sadly, Bissen is in office for 2 more years.

  7. Is it possible to commission another study simultaneously that focuses on identifying the current barriers to creating affordable workforce housing for local residents and provides workable recommendations to address the barriers to create affordable housing on Maui?

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  8. A note to those who believe Maui, or Hawaii, can “diversify” its economy via “industry.” Please, get a clue: there will never, ever be an industrial base located in Hawaii. The reasons are so obvious.

    First, Hawaii’s tax structure is business poison and income poison, in particular Hawaii’s sky-high personal income tax rate, one of the highest in the nation.

    Then there are the shocking prices for everything else: land, electricity, water & sewer rates, insurance rates — all of which are going up, up, up. Finally, the islands are in the middle of nowhere. Shipping costs to any mainland market will utterly annihilate any chance of reasonable profit, especially given the draconian Hawaii costs and fees.

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  9. I am glad that some on the Maui County Council are intelligent enough to call for a pause to Mayor Bissen’s proposal. I have lived where vacation rentals are regulated and the results have been good. I think the key is to only allow a certain amount, to bar them from some areas and to make sure that there is someone on island that can be called if there is a disturbance or emergency. Before moving to Maui, 17 years ago, my husband and I stayed in legal vacation rentals. The only group benefiting from the mayor’s idea would be the hotels. The losers would be the taxpayers who would be paying the attorneys. Involved in the lawsuits, the economy and tourists.

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  10. The Caribbean, Mexico, Europe and other locations will gladly welcome the tourist dollars that the governor of Hawaii desires to shun. We always seek to spend our vacation dollars on US destinations. Not only is HI pricing us out of the market but is making it known that US tourists aren’t worth it. The governor was high-end spenders. Go for it. We have many other choices, when in the past 20 years HI was our choice where to spend our vacation.

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  11. “…a prudent reassessment could prove critical in balancing the interests of …Maui and help ensure that any action taken supports the …vital tourism sector…prevent an onslaught of potential lawsuits…” The Mayor dropped his bombshell with a small group- representing one point of view (“If you weren’t born here, you don’t belong here.”) His press conference was held after the Attorney General found the Mayor was utterly unprepared to handle the fire, repeatedly turning down offers to help and declared an emergency at 8 pm after Lahaina was in ashes. He turned to the STR ban as a scapegoat to save face, callous to the fallout of tanking the economy. And where is he now, to be called upon for justification?

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  12. Condos on Maui, whether vacation rentals or not, have homeowner associations with monthly fees of up to $1400./month. This would be in addition to monthly rent amount for renter. Once a family of 4 has squeezed into an 800 sq.ft condo they pay their rent (up to $5000./month) and then pay association fee. They have no yard and only one parking space. The island loses jobs in every community. Properties will lose value leading to government corruption charges for conspiracy to manipulate market.

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  13. Paul Brewbaker (former Chief Economist at Bank of Hawaii) wrote a White Paper in 2022, as this is not the first time such a proposal has been made.
    Some highlights:
    -Maui output would decrease $2.74 billion. Statewide total Hawaii output would decline by $3.25 billion.
    -Maui jobs would decrease by 14,126 (incorporating labor productivity growth). Total 16,681 jobs lost statewide.
    -Maui earnings would decline by $747.7 million, earnings loss of $885.3 million statewide.
    -State tax revenues from Maui would decline $137.3 million, $160.35 million in foregone state tax receipts when other islands are included.
    -Maui would lose ~ $1.67 billion in tourism receipts, or 32.6 percent of Maui’s annual total.

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  14. My bet is that both the Governor and Mayor Bissen were told by legal counsel before they went forward with this proposed ban that they would lose in Court. But they went forward anyway to quell the emotion. Later after the slam dunk loss they could just say “ Well, we tried”. How tragically cynical!

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  15. I wonder how the $ 300,000 cost for the study was derived, who’s going to pay for it (hint: taxpayers) and how much is ultimately going to end up in some politician’s pockets? I’m damn sure none of it will go to the people who lost their homes, cars and livelihoods in the fire.

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  16. Thanks BOH for the excellent coverage of this ongoing mess. Many great comments from others as well. Keoki said it best; just notice the political party that has been incompetently running Hawaii and spending tax dollars like drunken sailors and you can easily see what the problem is. I could say they need to notice the elephant in the room, but unfortunately there is no elephants to be found in Hawaii. Pun intended!
    Aloha to all.

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    1. Agree 100%. Fiscally irresponsible, negligent and incompetent governments such as this, run their respective cities into the ground while wasting taxpayer money and enriching themselves.

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  17. Why doesn’t the county or state authorize the construction of housing units in lower cost areas for Hawaii residents? There is a law (from Prince Kuhio) that allows Hawaii to lease a plot of land for $1 per year to those with at least 50% native Hawaiian blood. When we were there in February, I heard a couple of residents complain there has been very little progress on this and the waiting list is long. Besides, I can’t see a family of 4 living in a 500 to 750 Sq Ft condo that is really meant for a couple on a short-term visit.

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  18. Should such a foolish plan actually come to fruition, it will drive away extended families, small groups, golfers and many other niche market segments that almost exclusively utilize vacation rentals and shun hotels. Clearly, these same market segments will shun Maui and any other islands that implement such a flawed strategy. Golf courses, food service, rental vehicles and small businesses will suffer, but so too will Maui county and the state. It is also never mentioned, but litigation could also delay implementation of such a plan for quite some time. How can the county and state tell homeowners who purchased a vacation rental that they now have no right to short terms rentals, which may very well mean that the owners cannot even visit?

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  19. It’s should corrected that this proposal was put forward by CM Rawlins-Fernandez. It is not the mayor’s proposal, but he has adopted it. The full 9 member council would have to pass it. The humanizing quick-fix of providing kitchens and laundry to fire victims and getting them out of hotels makes this draconian measure more attractive, but at what price? Turning Kihei into a resort ghetto ghost town… Trying to put families into tiny condos with no storage, no parking and no pets long term isn’t what our local families want. Lāhaina fire survivors don’t want to be refugees in Kihei. That’s why FEMA has a multitude of properties they are paying thousands for and Nobody in them, now canceling those contracts.

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    1. Rawlins-Fernandez was quick to claim “all nine council members support her and the mayor.” I wonder how they feel about that. A good leader finds consensus before acting. Bissen would do well to look to Council Chair Alice Lee as a mentor. Fire survivors turned down free offers of the same South Maui STRs targeted by his bill. They do not consider small condos with no parking, no storage and strict rules to be dignified housing. Yet he would rip away20 STR rights from owners (almost half who are local) and whose tax dollars fund the kind of housing locals want and need.

      7
  20. Come to Maui, Don’t come to Maui, Eliminate 7000 Short term rentals, Don’t eliminate 7000 short term rentals. Hawaii quit messing with tourist’s in their decisions to book their vacations. What a headache. No wonder people just choose to go to another destination. Nobody wants this hassle or inconvenience in planning a vacation. Vacations are to relax and escape from work not the other way around. Make up your mind or the tourists will make it up for you. Have you ever thought of that?

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  21. Given the reported history of corruption in Hawaii, who’s getting the $300k to do the study? Or, should I ask; whose brother in law is getting the contract? And how much will the study overrun the budgeted 300k?

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  22. Mayer Bissen needs to be steadfast leader, not cower to a vocal, but small cadre of people that don’t represent the majority. Also, this undermines our faith in him as a leader, because he makes emotional decisions without a factual basis. Empathy is needed, reckless emotional reactions to circumstances & situations when we need strong leadership – we don’t.
    No STRS with 1 or 2 bedrooms will help families of 4 or more. This was dumb to begin with. And don’t get me started on the math of loss of tax revenue subsidizing a multitude of programs & owner occupied property taxes.
    Cooler heads prevail – and thank God it appears Mrs. Kama is that one head.

    21
  23. And the beat goes on . . . . If it hasn’t become apparent by now, HI gov’t , and Maui’s in particular, is being run by a bunch of amateurs. Like kids playing at war, they are clueless to the facts, the reality. Decertifying STRs is not going to solve, or even impact the housing crisis. It will put some people out of work, cost the owners some money, but people will still be unhoused. Isn’t it about time the Maui gov’t sat down and recruited some Professional help in developing a Plan on how the state/county can Effectively address the housing issue, not by their current ‘swinging at it like a pinata’?

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    1. We had a person with a masters from Berkeley in Long Range Planning who wanted to work on these challenges. He was a Planning Director in Fairfax California. The county declined to hire him after repeatedly applying. It was a big mistake, the municipalities don’t pay enough to attract qualified professionals. Even if they did, where would they live?

      3
    2. I’ll do the study for free right here:
      1. A. How much $ is generated by these 7,000 STR’s annually?
      B. How much tax is generated directly from the rentals, and how much do people staying in STR’s spen on Maui – groceries, restaurants, car rentals, activities, etc.

      Ex: if average rental revenue is $5,000/month: 7,000 x $5,000 x 12 months =$420 mil in lost revenue.
      Lost taxes = approx. 76 mil./year

      If average spending by tourists staying in STR’s = $200/day, then $200/day x 365 days x 7,000 units = $511 mil that won’t be spent by tourists.
      So the mayor wants Maui to have 1 Billion less revenue.
      – how many people will have to leave Maui due to lack of jobs?

      11
      1. IDT one can count room rate revenue as a local economic benefit. It’s extracted revenue that goes off-shore to (mostly) foreign investors.
        Tax Revenue: Yes
        Visitor Spending: Yes

  24. $300,000 for a study?? I’m still rolling on the floor laughing. I’ll do it for $20. It’ so obvious – look around, tourism is down, locals are getting laid off because there is much less business, unemployment is up, restaurants are already closing… real estate for sale has increased, and nobody wants (or cannot) to buy. And visitors to Hawaii are pissed off as they are no longer welcomed. In any event, too late, I’ve already booked by vacation elsewhere for 2024. Bye, bye.

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    1. Well, yes 300K, but in case you’re surprised, remember which party has been running the islands for decades? Yes, the one that’s consistently great at wasting other people’s money 🙂

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      1. Both parties are consistently good at wasting taxpayer money. The difference is that dems overspend on trying to be everything to everyone, but at least they are trying to help working people. The GOP overspends on helping their owners – billionaires and corporations, making an already bad inequality situation worse, and pays for it all entirely by increasing the deficit and debt. Working GOP voters don’t even realize that their share of the debt increased by more than the pittance of a tax break they got, and continue to vote against their own self interests. Maui’s housing problems really aren’t partisan in nature, and this bad idea can’t credibly be blamed on one party or the other.

        1
        1. I would love to see real life examples of individuals and families that dems have lifted out of poverty. Hawai’i tax rates are among the most progressive in the nation but no one really knows where the money is going. Judging by the record exodus to Mainland, certainly not to “help working people”. This whole vacation rental mess, brought on by you-know-who, is particularly detrimental to the hard working people and their primary or supplemental income.

          As far as the old talking points from the media and politicians on the left about GOP, millionaires and billionaires, one look at OpenSecrets.org tells a very different story about fundraising data by each party and candidates. It’s a great eye-opener.

          2
  25. I guess the mayor’s “We’ll worry about the economic impact on Maui after we eliminate 7,000 STR’s later” comment isn’t going over well.

    Plus you only have to look at Maui’s Passenger Counts to see that it’s running about 3,000 fewer daily arrivals which is about 30 to 35 percent fewer tourist than at this time to see that the negative messaging out of Maui is working.

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    1. Reminds
      Me of the rash decision by the LT Governor demanding All tourists to leave Maui after fire then the Governor begging for them back 2 weeks later. I could say so much more. These people do not know how to manage.

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  26. Los Angeles Times journalist Hailey Branson-Potts had a great article on May 24 detailing the issues in the unincorporated beach areas of West Marin County as they attempt to deal with the impacts of limiting/banning STRs. An interesting note: they had a two-year moratorium recently on STRs which didn’t result in a single unit of affordable housing being built. Banning STRs does not solve the affordable housing crisis, and Maui County has done absolutely nothing on this front. Quit blaming the owners of these units for your mismanagement of issues critical to your constituency.

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  27. What !! The politicians are listening to the complaints, desires and wishes of residents and tourists! What A Concept!!!!!

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  28. The Civil Beat article said the $300,000 to fund the study was earmarked for the Maui Food Bank. I bet the food bank needs that money.
    I’m a mainlander with no dog in this fight. I’ve visited the island every year since 1993 and I want the people of Maui to thrive and prosper. They need a balanced economy that does not depend so heavily on tourism. There have been few signs that the county has spent its energy and efforts to build local industries to create that balance.
    Has the county worked to build affordable housing during the past 30 years?
    Those are the issues the county needs to address now. Give the money to the food bank and show your people that government can solve problems, not just create more headaches.

    14
    1. The County gov’t has been ‘coasting’ on the tourist economy without trying to develop a truly self-supporting economy. Kind on like getting your monthly welfare check and watching TV. They don’t Plan, they just react, and rarely effectively. There is open, un or under utilized land that can be made available to build housing, just no one is doing it, and the gov’t is not trying to make it happen thru means available to it. One has to wonder what the elected officials actually deal with when the report to the office, if in fact they actually do that.

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    2. Hi, Kevin, The high point for building affordable, workforce homes in Maui was 1960. That is not a typo. Since then, it’s been in steep decline. All that time, STR owners have dutifully paid their astronomical property taxes, which account for 42% of the affordable housing fund. Other Hawaii counties and islands are doing better. I retired here and hoped not to have to devote much effort to thinking about politics. Alas, something has to change. The cronyism and incompetence in local politics is tragic.

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  29. For many years, my wife and I have escaped Canadian winters and spent around 10 weeks at a STR in West Maui. With the increasing crazy prices and this anti-tourist vibe, we have changed our next travel plans and will be going to a resort in Thailand instead. It’s clear that the local politicians have made vindictive, emotional (not fact / data based) decisions. Simple math tells you that hundreds of millions in spending and taxes in the local economy are at stake. Assuming many STR owners try to sell their investments, and property prices dip, it’s likely the purchasers will be affluent mainland retirees snapping up prime Maui real estate at a discount, and paying cash, and not local residents, many who will be unemployed.

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    1. This is so obvious, isn’t it? The deafening ruckus this has caused just proves how effective relating to people on an emotional level can be, no matter how irrational.

      4
    2. Also consider Tahiti. I’ve done research, wife and I are booking there rather than Hawaii, and planning to go for a much longer stay.

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  30. The mayor’s proposal seems like another Hawaii government official’s attempt to cater to locals, in a very small-minded way, to cement their base. That and attempt to cover up/overlook many years of policies that neglected their constituent’s needs (like housing) while they raked in the tourism-generated $$$ with reckless abandon. They should be trying to build more housing, and stop alienating visitors. N

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  31. Tasha Kama, Chair of the Maui County Housing and Land Use Committee, is the one that is ordering this study. The committee has 4 members, and 3 of the 4 tend to be business-oriented, including Ms. Kama. Her quotes from the Civil Beat article do read like she is wanting to cut through the rhetoric and see real data on the impacts of this proposal.

    My only concern is that Council Services are the ones conducting the study. They typically do admin work for the Council. I don’t know if there is proper, unbiased expertise in that department.

    This does not “stall” the decision, as the bill is proposed to go into effect January of 2025, and Ms. Kama has indicated that the study and their decision would be completed by then.

    7
  32. The economics of the situation demand a more thorough study of the solution. Maui cannot afford to loose millions of dollars in tourist dollars.

    8
    1. And hundreds. of residents who have built a career based on tourism which pays their mortgage, rent and bills will leave.

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  33. Honestly, I think it was more about the increasing dislike of tourists and not about the housing crisis. After all, 7000 homes didn’t burn down around Lahaina. It’s just the same ploy of never letting a good crisis go to waste.

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  34. I get so confused . It seems like Hawai’i doesn’t want people to vacation there, they do want people to vacation there. We have been to Hawaii twice and loved it. Hotel prices jimp. Its like they want to make it to expensive. I just get mixed feelings about whether or not they want visitors.

    11
    1. Okay, let me help. HI is a tourist driven economy. They don’t have an ‘industrial base’ to fall back on, so Hi is primarily dependent on the billions of tourist dollars to support the state. Unfortunately for the HI residents (full time), they have to put up with the hoards of tourists that descend on them, clog the beaches, the roads, leave trash, etc. all year long. Also, prices in HI are high, for most everything, and jobs overall don’t compensate (low wages). So, the ideal situation would be for the tourists to fly to HI, drop their vacation money off, and leave. Problem solved, or would it?

      3
  35. A $300,000 study? Give me $25,000 and I will have it ready for you in 2 weeks, with time left over to get in a few rounds of golf!

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  36. Not sure how much this will impact the visitors who typically rent STVRs. This on again/off again approach is not likely to make people want to take a chance on losing money on airfare and lodging. Obviously the mayor can change his mind at a moment’s notice. Hopefully this ridiculous episode of knee-jerk reactions from the local and state law makers will stick in the minds of Hawaii residents the next time they go to the voting booth, although it’s obvious that people have very short memories when it comes to their politicians, so I wouldn’t count on it.

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  37. So they are going to waste $300,000 to study the effects of their decision when they should have thought about it before they came up with this ridiculous plan? More waste of taxpayers money! You get what you vote for and these politicians are at best inept and at worst corrupt.

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  38. If you cut short term rentals (vacation property). The cost of hotel room will most likely go up to the point no one will be able to come. Maui relies upon tourism.

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    1. And right now, with tourism slowing to a crawl on Maui, some hotels are cutting their prices to near STVR competitive rates.

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