Alaska Airlines Shifts Strategy, Expands Tropical Routes Beyond Hawaii

As Alaska sets out to begin its biggest growth spurt ever with the acquisition of Hawaiian Airlines, it is making several interesting moves in quite literally opposite directions. The Seattle based airline, due to acquire Hawaiian about a year from now, has just launched a series of new routes to tropical destinations. These flights are from among the most popular mainland to Hawaii gateways. The new routes are to tropical destinations not entirely different than the islands. But these new routes are not to Hawaii!

It will be interesting to see how well these routes do and whether they will become part of Alaska’s broader tropical destination strategy. Today we coincidentally received a related comment from Jack that caught our attention. It was about the cost of a Hawaii vacation. “Hawaii will be stricken from our travel plans… yes, the flight time is double or triple, but the flight cost is not, and the currency conversion is quite favorable. At this rate, nearly any other warm-weather destination will be superior to the “Aloha State.”

Alaska Airlines: Los Angeles to Nassau, Bahamas

Starting today, Alaska Airlines will fly to Nassau from Los Angeles year-round. The route will operate four times a week through April 15, 2024. After that, it is scheduled to operate just once a week. All of that is subject to demand, of course, so we’ll keep an eye on how this pans out. The 2,525 mile trip will depart LAX at 10:50 am and arrive NAS at 7:10 pm. The return departs Nassau at 11:00 am and arrives Los Angeles at 1:54 pm. The plane used is their newest Boeing 737 MAX 9.

The cost of this route starts at $354 round trip, including all taxes and fees, which makes it accessible at about the same price, and the same flight time as flying to Hawaii. Alaska will operate the only nonstop service on this new route.

Alaska Airlines: Seattle to Nassau, Bahamas

You’ll also be able to fly from Alaska’s home town airport, Seattle, nonstop to Nassau starting today. That route is operating three times weekly, on a year-round basis. That flight spans a distance of 2,887 miles, making it one of the airline’s longest routes. Their very longest, however, remains the one between Anchorage and New York, which is a distance of 3,385 miles. This is the only nonstop service and will operate using Alaska’s Boeing 737 MAX 9.

Flights on this round start at $416 round trip including taxes and fees.

Alaska Airlines: Las Vegas to Cabo San Lucas

The cost of this new route to exotic Cabo San Lucas starts at $279 round trip, including all taxes and fees. Once again, that puts it at a similar price point to Hawaii, albeit in about half the time with a duration of just over 2 1/2 hours each way. This is the only nonstop service and will operate using Alaska’s Boeing 737 MAX 9. This route is scheduled until April 15. It is operate as Alaska Skywest using an E175 jet.

Round trip airfares is from $309 round trip.

Alaska Airlines: Las Vegas to Puerto Vallarta

The airline is heading to the Mexican mainland in addition to Baja California. The route is only scheduled to operate four times weekly through April 14 at this point. At a distance of just 1,463 miles, the flight will take just over 3 hours.

The price starts at $278 round trip. It is operate as Alaska Skywest using an E175 jet.

What’s your take on Alaska Airlines’ expansion to the Caribbean and to Mexico?

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15 thoughts on “Alaska Airlines Shifts Strategy, Expands Tropical Routes Beyond Hawaii”

  1. Alaska mileage flyer here. Hoping Alaska Airlines include Manila, Philippines thier next flight destination which United Airlines did and has direct flight from San Francisco to Manila started lastweek of Octorber this year. I lived in San Diego and fly to San Francisco to Manila.

    2
  2. My heart raced and I held my breath. Could the merger mean more French Polynesia, Cook, Fiji, New Zealand , Samoa?

    Naw. Just another mainland article to the same boring locations from the same boring origination points. Took a breath and moved on.

    3
  3. We have a trip planned to Hawaii next year and are struggling with finding a reasonable airfare and condo price. Unfortunately it has become so expensive we will look at other options. Soon only those with higher income will be able to travel to Hawaii

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  4. I live in San Diego and usually visit Hawaii 1-2 times/year.
    For our trip to Kauai next summer, I noted that the only nonstop return flights on Alaska Airlines are overnight (red eye).
    I remember being able to return on the same day—in the past.
    Do you know why the change?
    Thank you,

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    1. Hi Mike.

      Yes they changed that to be overnight recently. It gives rhythm better aircraft utilization and some people actually like that the redeye gives them one additional full day in Hawaii.

      Aloha.

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    2. People who are able to spend money should come to Hawaii. I work in retail, and lately so many declined credit card purchases. It’s expensive to live here, therefore, makes sense it’s pricey vacationing also. Good thought before traveling.

      1
  5. From A Hawaii perspective, I dont think this is really bad news. The Hawaii is fantastic crowd is big enough to dwindle a little, and the “Cabo is King” crowd is different set of circumstances. There will always be people seeking bigger better deals and will follow the trends so i dont think this will affect hawaii travel at all.

    1
  6. Maybe Alaska sees the writing on the wall.
    When you make it so expensive the Hawaiians leave, the Aloha leaves with them. Hawaii, is pricing itself out of the Tourism market except for the very wealthy. How sad.

    7
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