Southwest Hawaii

Free Premium Seats on Hawaii Flights? A Southwest Perk That Won’t Last

For a limited time in 2025, Southwest passengers flying to and from Hawaii can enjoy free premium seats with extra legroom, before the airline begins charging for them in early 2026.

These routes are among the longest in Southwest’s network. Flights from California take five hours or more, while trips from Las Vegas and Phoenix can stretch closer to six. On journeys that long, the comfort difference between a cramped back-row seat and one with added space becomes quite dramatic.

That’s where this opportunity shines. Southwest is quietly rolling out new premium seats with extra legroom on its MAX 8 aircraft—the mainstay of its Hawaii service. The surprise? They won’t be sold until next year, giving passengers a shrinking window to sit in them for free.

How to get a premium seat without paying.

Because Southwest doesn’t assign seats (yet), boarding position is everything.

Passengers with A-list status, or who buy EarlyBird Check-In, or Upgraded Boarding, have the best odds. Once onboard, head for the first five rows or the exit rows in the cabin. These are the premium seats with added space. You’ll spot them by their dark blue color with light blue accents—Southwest’s new visual cue for extra legroom.

For now, neither alerts nor seat maps will indicate if your aircraft has the new layout. It’s a soft rollout, so you’ll need to know what to look for when boarding.

Southwest isn’t advertising this. Here’s why.

The airline doesn’t yet know which aircraft will operate specific flights far enough in advance to sell upgraded seating. Selling premium seating prematurely could backfire if an unconverted plane is swapped in.

Instead, they’re quietly introducing the new layout while rapidly retrofitting planes. Up to 150 aircraft per month are expected to pass through retrofit hubs located in Houston, Phoenix, Denver, and Atlanta. Most Hawaii-bound aircraft should be among the first to see the changes.

That means your chances of getting a plane with premium seats—and not having to pay for them—will rise throughout 2025. For now, Southwest’s silence benefits passengers who pay attention.

But here’s the tradeoff.

To make room for premium rows, Southwest is reducing pitch in standard seats at the back of the aircraft. Previously offering 32 inches of pitch, standard seats in the rear will now have just 31.

For passengers boarding late—especially on long Hawaii flights—that loss of space could mean a noticeably tighter squeeze. The gain in the front comes directly at the cost of comfort in the back, as we had previously indicated would be the case.

No additional seats are being added—just a reshuffling of who gets what.

This is just the beginning of bigger changes.

The premium seats are part of a broader shift in Southwest’s business model. More changes are on the way, including:

  • Assigned seating is scheduled to begin in 2026.
  • In-seat power outlets and larger overhead bins are also being installed.
  • Hawaii redeye flights (dreaded by some and loved by others) have been added to the schedule, and the airline is planning new partnerships with international carriers that we expect will include flights from Hawaii.
  • Meanwhile, free checked bags for most may be on the chopping block, and unused travel credits are now set to expire.

For travelers flying to Hawaii, these shifts may signal a move away from the airline’s long-held simplicity and affordability. What started as a low-cost disruptor now faces the same pressures as legacy carriers and is beginning to resemble them more every day.

Will these changes make Southwest a better airline for Hawaii? Or will longtime loyalists begin looking elsewhere? We hear both from you in comments.

Please let us know when you have flown to Hawaii on one of these new Southwest planes. And whether you landed one of the front-row or exit-row seats. We look forward to hearing from you!

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7 thoughts on “Free Premium Seats on Hawaii Flights? A Southwest Perk That Won’t Last”

  1. This seems like a way to market Southwest other than other airlines. Great if you aquire a free first class seat but what are the odds. 25 first class seats versus 200 plus economy. Factors like inflation, higher prices, and such everywhere limits the disposable income people have in booking their next Hawaiian vacation. Perks,Perks, and more perks geared to entice anyone to compulsively spend. Be careful Be wise.

  2. There are a couple of videos out there on TikTok and YouTube about the seats and the first look that they gave some invited guests. These showed the premium seats as dark blue with a light blue slash. I see you guys said yellow accent……. do we know which one will be true?

  3. I’ve been loyal to Southwest for many years but will be breaking up with them with the new changes. I’ll be selecting flights now based on price and flight duration from/to SMF. I’m flying to Hawaii tomorrow on Southwest and this will be my last flight for the foreseeable future on this airline. It’s been a good run but all good things must come to an end. Sadly they will now be just like everyone else. I’m going out on a high note though as we’ve got A1 and A2 boarding positions for our flight tomorrow!!!

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  4. As a long time Southwest loyalist, and vacationing in Hawaii every year, I will be looking at other flights or skipping the yearly Hawaiian vacation.

    4
    1. Good luck getting one with all the pre boards.
      So you pay for business select are A1-15 and you still won’t get one except exit row if they still enforce that prebaords can’t sit in extra row
      Now the pre board numbers will go way Up for Hawaii flights

  5. Good luck getting the free premium seats, even if you try to pay for early bird. Many people fake a disability to get that early boarding. While they are not allowed in exit rows, all the other “premium seats” will be taken before the “A” group gets a sniff. Then these disabled persons will walk off under their own power in Hawaii. The Southwest “Miracle Flights” are back! Hallelujah! As a physically disabled person myself (permanent leg injury) I see it so often I no longer even try to board early, there are so many pretenders. I just book a flight and pay the premium and have piece of mind the seat is the one I want. Consequently, I will consider SWA to Hawaii again when assigned seating is available. They will be better for it. (FA’s love it, too. Easier to keep track of customers.)

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  6. Am spoiled with Hawaiian’s live, strong, fast, stable Starlink WiFi across the Pacific—a game changer.

    Has SWA followed suit?

    6
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