You feel it early on any flight to Hawaii. Your knees are already so close to the seat ahead, the person in front leans back, and the row gets impossibly tight. Your bag is under the seat, the tray table is right there, and there is nowhere useful to move. Sound familiar? Then you remember you are not doing this for an hour or two. You are heading to Hawaii, and you may be sitting like that for five or six hours. Yikes!
That has become the norm on most Hawaiian flights in economy. The standard seat keeps getting tighter while airlines keep expanding the parts of the cabin they can charge more for. Travelers have heard the same explanation for years. This is just how flying works now. Long routes are expensive; premium seats bring in more money; and regular economy is where the squeeze hits hardest.
Then, a little-known and arguably irrelevant airline that flies to Hawaii, Air Premia, removed 18 seats from one of its planes and increased the economy pitch from 31 inches to 33 inches. For Hawaii travelers, that is clearly not a route suggestion or a booking tip. What it is, however, is a very clear example that the cramped economy seats people keep getting sold on Hawaii flights are not some unavoidable act of the modern air travel Gods. One airline just proved that when a carrier wants or is forced to give passengers more room, it still can.
What this feels like on a Hawaii flight.
On paper, 30 inches does not sound like much. On a Hawaii flight, it does. It is the space you live in for hours, and it decides whether you can settle in or spend the flight in claustrophobia, trying to adjust your legs by an inch, shifting your hips by a fraction, and counting down to when you can finally get up. A seat can look fine when you’re booking it, but still feel painfully tight once the cabin door closes, and you realize how long you’ll be stuck there.
That is why seat pitch numbers are so real, even though most travelers never check them before buying a ticket. United, American, Hawaiian, Southwest, Delta, and Alaska are at about 30-31 inches on the aircraft flying most Hawaii routes today. That is the seat most Hawaii-bound travelers are actually sitting in.
This is where Hawaii routes expose the issue better than short domestic flying does. A cramped seat on a one-hour flight is irritating, and then it is quickly over. A cramped seat on the way to Honolulu, Maui, Kauai, or Kona becomes the experience itself. The trip starts in that seat, and if it’s bad, the flight sours.
Standard economy has kept giving up space while airlines protect or expand first class, premium economy, and extra-legroom economy sections. Travelers who have watched the Hawaii cabin shift over the past few years already know this pattern, and it connects directly to what we covered in Hawaii Economy Just Became Premium Class At Twice the Price.
The excuse passengers keep hearing.
The airline case for all of this has been pretty consistent. Premium seats are what sell nowadays, up-sells bring in more revenue, and more premium inventory helps make the route work financially. The names vary by airline, but the pattern doesn’t change. More of the cabin goes to seats with higher margins, and regular economy gives up room in order to make that happen.
Every airline flying to Hawaii has pushed in the same broad direction, with more emphasis on premium seating, leaving regular economy in the same squeeze that Hawaii travelers already know well, regardless of which airline they are flying.
Air Premia just made the standard airline argument a bit harder to defend. Carriers have spent years saying that tighter cabins are simply the cost of doing business on longer routes, but then one airline turned around and gave economy passengers more room. It has looked as though the 30″ seat pitch is locked in stone, when in fact, it can quickly be changed when there’s a good reason.
One carrier just removed 18 seats.
Air Premia said it reconfigured its Dreamliner by increasing the economy pitch from 31 inches to 33 inches and reducing the total seat count from 344 to 326. That is 18 tight seats removed from the plane. This was not framed as a one-off experiment either. The airline said it is doing similar reconfigurations on other aircraft and plans to move to 33 inches or more across the fleet this year.
The airline did not do this out of generosity. It did so because cost efficiency is the only weapon a nine-plane startup has against larger airlines like Korean Air on transpacific routes. The airline built its entire business case around being cheaper than the big carriers while also being more spacious than the budget ones, and that positioning only works if the seat itself actually delivers.
Removing 18 seats from a 787-9 is not a feel-good story. It is a survival decision by a small carrier that cannot compete on loyalty programs, route networks, or brand recognition, so it moved to compete on legroom instead. The major carriers flying to Hawaii currently face none of that competitive pressure, which is exactly why their seats keep getting tighter while Air Premia’s keep getting roomier.
For Hawaii travelers, the point is not whether they will ever book Air Premia. Most will not. The airline flies from Honolulu to Incheon, not from the mainland, so this is not a flight most BOH readers or editors will ever board. The point is that one airline just showed that seats can come out and pitch can go up. Standard economy does not always have to be the place where comfort gets cut first and permanently.
The larger carriers have spent years moving in the opposite direction, adding more premium seating and taking more space from the standard cabin. Air Premia did not solve Hawaii’s domestic flight problem, but it did show that airlines can make a different decision when they want to or have to.
Airlines tell us cramped seats are the price of modern flying.
Hawaii travelers have been told this for too long, especially on longer routes where airlines want more premium inventory. Air Premia did not change what most BOH readers will get flying to the islands, but it did make one thing much clearer: tighter economy cabins are a choice.
Airlines may prefer that choice because it makes the upsell easier and gives more of the plane to higher-priced seats. But after one carrier publicly removed 18 seats and gave economy passengers more room, it gets a lot harder to honestly argue the current setup was the only possible outcome when it is not.
You’ve seen flights to Hawaii get more cramped over the years. Do you think traveler pressure could ever force the major domestic carriers to stop shrinking economy space? Tell us below.
Lead Photo Credit: © Beat of Hawaii joins the crowds at Diamond Head for sunrise.
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Only if more foreign airlines join them
with the greater economy seat pitch rearrangement and when travelers choose them over domestic airlines. Let’s say, if Quantas, who flies from the East or West Coast directly to Hawaii, changes seat pitch (actually, I don’t know what their pitch is in econmy), and charges the same amount or less than a domestic airline economy seat. Customers who buy economy plus or just economy will flock to Quantas. However, a lot of available greater pitch economy seats will be needed for them to flock to and not just through Quantas.
It is only when the greedy domestic airlines lose money will they May reluctantly make a change. Traveler “pressure” alone won’t make a bit a difference. To the airlines only money talks.
Airline top execs should sit in their basic economy seats for five or six hours with the people sitting in front of them reclining their seats all the way back. I’d like to see how they feel with their knees pressed against the seat in front of them or how they can contort their way out of their seats to go to the lavatory! And if they want more legroom, how much they would pay to be upgraded??!!
re: Air Premia.
You may have just sold two seats on Air Premia. We have firm plans to fly in March of next year HNL-Inchon and then connect down to Danang, Vietnam. Current plan is to fly Asiana, but we definitely will fly Air Premia instead if the schedules hold for next year.
One of several reasons…in the top 3 or 4 or so….for us to give up our snowbird habits after decades, was the extreme discomfort of sitting in airplanes. I understand the economic motivations, but one would hope the management would have some idea of what inhumane treatment is. Yes, we could pay for better seats, but the ‘upgrade’ to what it was 2 years ago is non trivial. The ‘commute’ was a major setback physically, taking a day or so at first, then 3 days to overcome. We are very average in size too.
The final straw, BTW, was the really serious lack of being able to get specialist treatment on the Big Island. At 77, this is a must. Too bad, we loved wintering there.
To make a long response very short-the answer is “no”. It seems to me that they are going for more “premium” seats at higher prices. The prices for “extra comfort” on Hawaiian just keeps going up. That class on Alaska isn’t as expensive, but the seats aren’t as comfortable either-just my opinion. I understand that airlines are a business, but how much higher can the prices go and still attract passengers?
The change by a little-known Korean Airline, while interesting, is not likely to help US passengers at all. Upselling seats has become the norm for US carriers.
BOH, regarding your question: In a word, No. Right now, there is no economic pressure on the airlines to expand economy class, which is the only bottom line issue they care about. The real pressure on airlines will only come when passengers stop flying to Hawaii, which will come as airlines continue to raise their prices to unaffordable levels, aided by Hawaii’s continuing price increases on virtually everything.
I fly to Hawaii often. The economy seats are unbearable. How is a person to sit like that for six hrs? You pay a lot for the ticket and you should be comfortable. Your not. I’m sure ppl going on their dream vacation may not know how uncomfortable it is going to be. It does ruin a vacation.