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220 thoughts on “How Hawaii Marketing Just Dissed Almost All Visitors”

  1. Aloha, I too have been offended by the HTA’s continuing comments on the Right $$$ Visitors! It leaves a very bad impression on the whole state. I find it distasteful to the maximum

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  2. While my wife of 50 years and I may not fit your “marketing profile” we have been traveling nearly exclusively to Maui & neighboring islands for over 40 years.
    We have purchased time at a resort & have cultivated many lasting friendships.
    Our home is proudly Reno, NV. We will continue to plan our 1-3 week yearly trip to islands but, that is not guaranteed.

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    1. My hub of 36 yrs turns 60 in Feb & has had a dream to visit HI ever since he was young in his working class family. They could never afford such an extravagant expenditure. So I scraped up every penny I could find, sold some crypto which my adult son urged me to buy a few yrs ago, worked extra shifts, & booked a modest (as modest as one can get in the islands) trip to Maui. Made the birthday dinner res for Mama’s. We are good visitors. We have a motto- “leave it better than we found it.” We always follow rules & never feel entitled to do things our own self-serving way. The last week has been a crushing disappointment both from the tourism people & locals in Maui literally blaming us for their recent wildfires/natural disaster. I’ve been trying to obtain on-the-ground information about the island in order to make an informed decision about whether to cancel our Feb trip & am invariably met with snarling, seething invective putting the blame for all of the Islands’ ills on the haole, & being accused of only caring about myself & my vacation. Um. No. It is possible to have concern for more than 1 thing at a time. I just don’t want to lose 20k that frankly I don’t have to lose. This was for my husband who has busted @ ss for 45 yrs & had a dream to visit Hawaii. To be honest, I am sorely regretting booking this trip & am trying to cancel & get as much of our money back as possible so we can go elsewhere.

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  3. We truly love visiting the different islands that make up Hawaii. We are not rich. We save the money that we need to travel there. We may not have the extravagant life style of some others, but I believe our trips are more special to us because we made it our goal to get there. We don’t go there as privileged individuals, but we have always been treated that way nevertheless. Thank you to the wonderful, kind people of Hawaii for treating us special when we are just normal people.

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  4. Just saw the today show in Australia with new pictures and video. Lahaina is completely gone. I mean nothing is salvageable. Where our news media? Guess it doesn’t get ratings.

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    1. I have seen multiple reports with videos on twitter. Who needs news companies when everyone with a camera can be a reporter on twitter?

  5. Aaaaaaaaaand pivoting from this discussion to begging my friend to leave her place in Kihei,”they are digging a firebreak now”. Lahaina is gone apparently. Guess this discussion solved itself huh

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  6. We were stationed in Hawaii (Oahu) from 2002-2005. We loved it and have been back several times. Each time, we’ve found it more crowded. On our last visit in April 2023, we decided the best of Hawaii lives in our memories. It’s crazy crowded. After we got home found out our favorite beaches, which we visited, had high bacterial counts while we were there 🤢. Cesspools and aging infrastructure are contributing. We don’t plan to visit again.

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  7. Boy I remembering waikikki in 1968 when I was 5 years old. Waikikki village with the triangle shaped hotel and Bob’s Restaurant. This seemed like paradise. I revisited waikikki to give my kids the same
    experience as I did when I was a child. I visited in 2007,2008, and 2009. I traveled using the bus and was shocked that all that I saw as a child was gone. I still loved the north shore. Hailiana Bay, tiki torches lit at night etc. This year I went to book and was blown away by resort fees, Hawaii tax on Hotels and a Oahu’s hotel transient tax. Now a green fee of 50 per visitor. That was never what Oahu was about in the past. It was all about the experience and the welcoming hand to return. Then hawailan travel authority only perfers visitors from San Francisco. Whats going on. Don’t hawaii understand that outside of New York: San Francisco has the highest rent in the lower 48 state. I guess it will never be what it used to be. Fees for diamond head park, trail admission, Park parking, etc. I feel like I’m just a walking wallet or atm machine. Please make Oahu affordable so everyone can experience the magical vacation. That’s what Hawaii should be about.

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  8. The mayor of Maui had the same sentiments a couple of years ago. Im paraphrasing, “we want wealthier tourists because blue collar tourists are exploiting maui”. Exploiting, really? So the 5 or 6 grand that i spend in hawaii, not counting the plane ticket, is expoiting hawaii?
    I have been 5 times over the last 30 years. Which is a lot for a blue collar dude on the east coast. I always try to be respectful because i am in someone elses home. In 2018 i stayed in Makaha, ate at L & L, surf firshed with locals, shopped at the Waianae Store. I would much rather spend my money on the west side than Waikiki. I never new i was expoiting anyone? smh. I love hawaii, i am the best version of myself when i visit. Unfortunately, Hawaii keeps making it harder to justify another visit.

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  9. I think it’s very interesting to note here that the high majority of people leaving comments have been to the islands multiple times over decades. Isn’t this the type of visitor you want? If the HTA really thought about it, it isn’t the people who are loyal return visitors causing problems. More than likely, it’s the entitled engaging in dangerous activities, trashing and disrespecting HI.

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  10. After 15 years of visiting Hawaii each winter and loving it. We were always mindful of Hawaii’s locals and respected the people and the land.
    With all the talk of not wanting the tourists and everything doubled or tripled in price, we will no longer be returning to the islands. Mahalo for all the good times. We will now be looking for that in the Caribbean.

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  11. They’re totally out of touch. I believe we definitely need to be spreading information to tourists about sunscreen and our reefs. And I believe most tourists are interested in Hawaiian culture and want to know more about our history. That said, they’re also on vacation. And it’s Real expensive to come here. The islands make their living off tourism. We produce very little goods that get shipped off island. We have to remember that or we’ll see more businesses failing.

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  12. Frankly I ignore what I can coming out of that agency. The residents on every island have never shown anything but Aloha and I’d rather support my own country than go to an island in the Caribbean. But at the rate pricing is going I might not have a choice.

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  13. Mainland visitors are always looking for a cheap alternative and make the local people feel obligated to do something different for them to be satisfied with their experience.

    1. If we were looking for a cheap alternative we wouldn’t go to Hawaii in the first place. Ain’t nothing cheap about that place!

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  14. I have been to Hawaii many times. I’ve always tried to be respectful. But the hospitality toward tourists is actually having a negative impact. It is a bit freeing to not have to worry if I am being sufficiently respectful. It’s almost like a get it if jail free card. If I’m accused of something, I’m free to do it without guilt.

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    1. Yes, the tourism industry encourages a sense of entitlement on behalf of the tourist. In Hawai’i, tourism imposes the worst of capitalism and colonization on the land and its people. It treats the people of Hawaiʻi like clowns and values the ‘aina only for its monetization.

      Tourism everywhere in the world is massively destructive, and completely unsustainable.

      So thank you for being respectful.

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  15. I think they got this wrong about San Francisco. I’m from CA and SF Airport offers cheaper flights than other airports. Also it’s flyers are from all over CA and I bet most don’t live in SF. We go to Maui once a year and use Sacramento Airport. It’s easy to get through ✔️ points and plane is always full. I think covid got locals to enjoy HA without tourists and now resent the people who bring the money to the islands. We love and respect the islands. Educating the tourists seems like a better way to go.

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  16. I am horrified by the HVCB comment. It does not serve any beneficial purpose at all. It is offensive and degrading to all. I am a Hawaii resident and I am very embarrassed by these words. Why are we still using tax payer funds to finance the organization that is continually sabotaging the reputation, the main livelihood, and Aloha of Hawaii?

    Yes, we would like to receive respectful visitors. However, shaming is Never a strategy to cultivate positive and respectful behaviors in any situations. To receive respect, Hawaii and her appointed representatives must model respect and grace first.

    I would like to see accountability for this disgraceful statement from HVCB and HTA.

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    1. Thank you for being so kind and compassionate.
      The HVCB officials comments are shameful and sickening.
      Excuse us po folk who don’t fit your rich,elitist demographic.
      Shame on you !!!!
      Don’t let the door hit you the next time you lower yourself to visit anywhere in Southern California !!
      We have Ohana on Oahu and a beloved timeshare in Kaanapali, Maui.
      We visit 2 to 3 times every year to see everyone.
      Maui, We Love You !!
      Our hearts are broken by what has happened.
      God bless you !!
      We will contribute to Maui relief funds
      Maui Strong !!
      Take good care,
      Love You All !!

  17. We head to Kauai for the first time on Thursday, having seen Maui and Oahu before. We will enjoy our 8 days there, but I already know we will probably never come back to Hawaii. The messaging out of Hawaii continually says, we just want your money, we don’t want you. Can’t believe they don’t understand that it doesn’t work that way.

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    1. From Seattle. Been to Oahu 5 times, Maui 7 times, Big Island 5 times.

      Over the years it is becoming clear that visitors are no longer welcome or wanted in Hawaii. So much for Aloha.

      Hawiian problems are self inflicted, and Hawaiians never seem to look in the mirror.

      Trash on the side of the road? Mostly beer cans and plastic sweet drink bottles thrown there by locals. Tourists are generally very careful to clean up after themselves, just watch at any beach. Drive hwy 160 between Manini Beach and Honaunau on the Big Island, you’ll see a bunch of old appliances rusting along the side of the road. I guess someone from LA brought an old oven with them and threw it there?

      Now at Hanauma Bay, locals can park their cars for free and get in for free, but tourists have to pay $20 to park and another $20 to get in.

      Are Hawaiians really looking to protect Hawaii? Seems they are trying to make Hawaii their own subsidized paradise by fleecing tourists whenever and wherever possible.

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      1. You talk constantly about “Hawaiians this, Hawaiians that” are you sure they are Hawaiian, which is a race, unlike Texans. Maybe it’s transplanted u.s. continent dwellers doing that and yeah from LA. Don’t like Hawai’i don’t come.

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      2. The local of Hawaiʻi, of whom you speak, is broke and has never benefitted from tourism. The shareholders of the corporations that own the resorts and luxury developments are the people who benefit from tourism. The lands they occupy are stolen lands, stolen from the kanaka whom you denigrate. The only entities getting subsidized are the developers. They own the politicians, who are mostly corrupt, along with their appointees.

        You wanna know there are so many For Hire signs in Hawaii?
        Cuz da locals lazy?

        Because the local work force canʻt afford to live here.

        People are leaving to make room for more resorts and luxury developments for tourists.

        Too bad there wonʻt be enough workers to serve them.

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        1. bots are coming tho…..remembering that capitalism is anti-humanity. Just the next step for the islands as well no doubt.

        2. When Europeans came to Hawaii, only Hawaiian royalty (ali’i) “owned” land. The people (kanaka) resided on the ali’i’s land.

          Then, many ali’i donated their land to christian churches, who later sold land to investors / developers, and here we are today.

          1 The land never belonged to the people.
          2. The land was never stolen.
          3. There are maybe 300 pure blood Hawaiians on Lana’i. People who claim to be part Hawaiian = maybe 8% of Hawaii’s population. The majority are “Hawaii people” – i.e. mixed race descendents of the Japanese, Korean, Filipino, Portuguese etc. people who were brought in to work the land.

          Hawaii is experiencing the same stresses as every other popular tourist destination on the planet.

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    2. Just arrogance. Sort of like San Francisco in many ways. Now you see what’s happening there, I watched a congressman there when they were proposing new taxes and taxes on people that left up to 10 years when asked won’t that make people leave. His response was no we are California and then smiled.

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    3. Over tourism is killing the beaches, bays, and wildlife, and displacing the kanaka. Americans think everything is about money. Hawaiians know better.

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  18. This is not unique to Hawaii. Tourists around the world can be rude and disrespectful of the country/state customs. To many tourists feeling that they can do whatever they want. A reflection of the loss of moral values prevalent in todays society.

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    1. Exactly! I live in an area that gets huge amounts of tourists. Most are wonderful, a few are not. But we wouldn’t dream of telling tourists that they are not welcome. Or charge them extra!

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