A blank wall on a Maui-to-Newark flight turned out to be the clearest example yet of something we have seen again and again. Airline fights rarely start in Hawaii, but they clearly have a way of reaching their breaking point right here.
Gayle King’s windowless window seat did not create the lawsuit now back in the news. That case was already sitting in court. But when she filmed the seat she had selected on her United flight leaving Maui, a little-known complaint suddenly became something every traveler could relate to.
And when a federal judge in San Francisco refused to throw out the lawsuit against United over so-called window seats that turn out to be blank walls, it boomeranged back to Hawaii. United has since added detail at booking so you can see which window seats sit against a wall, something it did not offer when the suit was filed. The ruling is real news, but it was not the ruling that stopped us. It was how familiar the whole story felt.
Going back through our own coverage, we noticed a pattern we hadn’t really connected before. An unusually large share of the airline stories we’ve covered over the years didn’t stay small. They came to a head. Why?
Looking back, they were never separate stories, although at the time, each one became its own article. A bad seat here, a downgrade there, a passenger brawl that made the news. We reported them, you commented, and we all moved on to the next one.
Seen together, they tell a different story. The same handful of pressures kept doing the same thing over and over, and every example occurred on a flight to or from Hawaii.
Former Saturday Night Live cast member Jim Breuer paid for first class on an overnight flight from Honolulu, then got bumped to economy at the gate so off-duty pilots could take the seats he and his wife had paid for. He filmed his frustration, it spread widely, and the real lesson turned out to be that a federal complaint, not the airline’s own form, actually finally moved the carrier.
We had written about the reclining seat wars, and how a debate that is a mild annoyance on many a short hop becomes something else entirely on a five-hour Hawaii crossing. We covered a tense standoff over a service animal, a pit bull in a training vest, and a family with an infant worried for their baby’s safety.
Then we wrote about a passenger who filed a mid-air rant over the plane’s WiFi because a child spent hours kicking the seat on a long Southwest haul to Las Vegas. We covered the steady squeeze over Extra Comfort and Economy Plus, with flight attendants dropping tray tables on empty premium seats to keep anyone from sliding into an unpaid upgrade.
None of it was about anyone famous either.
We watched seat squatting turn into gate-agent confrontations, and passengers pulled off before takeoff. A brawl broke out mid-Pacific on a Southwest flight to Kauai, two men throwing punches an hour out of Oakland, and we happened to be waiting at Lihue when the plane landed.
Here is what we finally understood. Hawaii does not create most of these problems. It reveals how they feel under maximum pressure on longer, arguably more emotionally charged flights.
The recline debate rages nationwide. Downgrades and oversold cabins happen everywhere. Windowless window seats exist on aircraft flying routes elsewhere. What Hawaii does is take an ordinary domestic irritation and put it under a load few other domestic routes apply, until the small thing becomes nearly impossible to ignore.
What is it about Hawaii travel?
The first thing is distance. Hawaii has among the longest domestic flights in the country, with five hours from the West Coast and nearly double that from the East Coast, and yet it is sold on a domestic ticket with domestic service and expectations. Passengers bring short-hop assumptions to a near international length flight. Over the Pacific, you are sealed in with the problem for hours.
The second and arguably bigger thing is that there is an expectation gap. Nobody has dreamed about Newark for years the way people do about the islands. Hawaii is still the aspirational trip, often once in a lifetime, so the gap between what you paid for and what you actually experienced is wider here than on any domestic route.
The third is the fare. Hawaii sells a lot of premium seats and many not-so-premium, all at high prices, and a broken product you spent thousands on stings in a way a cheaper flight never does.
The fourth is who is on board. Many Hawaii passengers fly this route rarely, do not know all of the tricks, and have banked an entire year’s or lifetime’s big trip on it, so every detail carries more importance. And they usually have loved ones on board.
Put those together and it all lines up. A windowless seat is nothing on a 90-minute hop and brutal for five to ten hours. A reclined seat is a shrug from Chicago to Detroit and a real problem crossing the ocean. A downgrade out of business or first class hurts far more on an overnight flight home you saved for so long.
Dead WiFi, a crying child, a kicked seat, a dark seat-back screen, an oversold premium cabin, all the same everywhere in reality, yet all magnified in Hawaii. Same airline problem, different pressure.
Hawaii doesn’t create these problems; it merely exposes them.
That is the thread we had been writing about for years without realizing or naming it. Each story came looking like a one-off, an airline or a passenger behaving badly on a particular day. Seen together, they are the same handful of pressures doing the same thing again and again, and the islands simply happen to be where the pressure runs highest.
Stretch an ordinary domestic flight into five or ten hours, raise the price, raise the expectations, fill the cabin with travelers who saved for the trip, and take away any escape once the door closes. Every ordinary irritation the rest of the country tolerates becomes the thing people film, share, and sue over.
Hawaii isn’t where these problems begin. It is where travelers find out how bad they really are.
Long day, big expectations, money spent, loved ones along. Something about these flights makes it hit harder. Have you ever had a flight to Hawaii where a small problem became a much bigger deal? Tell us what happened.
By Rob and Jeff, Beat of Hawaii.
We have been watching this pattern from Kauai for nearly 20 years, and we usually see the next one coming before it makes the news. If you want the early read on what your next Hawaii flight is really buying you, our free dispatch is where we send it first. Join us →
Lead Photo Credit: © Beat of Hawaii near the War Memorial Natatorium in Waikiki.
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I’ve encountered almost all the bad experiences mentioned in the article (except the windowless seat). Both going from/to Hawaii as well as international flights. It is worse when long distance is involved. We are at the mercy of the airlines and unfortunately there is little we can do. We shouldn’t ignore it however. Complaints need to be registered but until airlines are regulated (hated word I agree), they are free (enterprise) to play the game of “whatever the market will bear”. And since all the airlines are involved in this competition, we get whatever they “give” us. It is a system that is broken and the consumer is at the airline’s mercy. It doesn’t stop me from traveling, I just expect the worst & get through it.
If you’re sitting in economy, airlines seem to have gone out of their way to make the experience as miserable as possible. Cramped quarters, minimal service, poor meals, and travelers who have forgotten how to behave in public and in shared spaces. That said, the problem is also one of expectations. You shouldn’t have any.
Great points.
I would also add that Hawaii is Also aspirational for novice travelers. Expectations are outsized for those of us making a first or a once-in-a-lifetime trip. The same occurs (not necessarily on flights) on the ground for countless travelers visiting places like France for the first time.
Flying now is misery.
LAX is only a 25 mile drive.
I must leave home 4 hours early to allow for traffic, parking, and the TSA dog and pony show.
The travel day can easily be 12 hours if there are any delays.
Can’t even bring water thru TSA, Misery!
Jim Breuer got a personal apology from the airline. This and other incidents have happened to me, and when bringing it up to AA, it just falls on deaf ears, even as an Executive Platinum.
I’ll start filling out complaints to the DOT since you’ve said that’s what actually gets action.
One thing I’d add is cost. When you’ve spent thousands on airfares and hotels, every airline mistake or passenger issue starts to feel personal. That’s probably why people are quicker to film it, post about it, and complain than they would on a regular domestic trip.
We’ve actually been very lucky on the flights, but I can see why these stories keep becoming national news when it happens in Hawaii. Everything feels magnified on these routes.
I think the biggest factor for me is that it feels like there’s no escape over the ocean. Usually everything works out. Sometimes, we’ve had problems with other passengers.
Our worst Hawaii flight experience wasn’t about delays or turbulence. It was spending eight hours behind someone who kept reclining into our non-existent space making the seatback screen barely workable. On a short flight we’d have forgotten about it entirely but we really needed that distraction.
Flying back from Maui this Spring, paid for ‘extra comfort’ seat just behind 1st Class section with no bulkhead separation. The late 20-somethings in the seats in front of us proceeded to put their seats back all the way in front of us and there went the ‘extra-comfort’ space. No point in contesting it, but taught me not to buy those seats again. The folks in front seemed to be enjoying the flight, though!
The windowless window seat might have driven me crazy on a flight that long. On the other hand, mostly it was at night. Somehow it seems claustrophobic though. I honestly didn’t know those seats even existed until Gayle King first posted about hers.
Interesting idea, but I’m not completely convinced because airlines have problems everywhere nowadays. Maybe Hawaii flights just get added attention because people are already so excited about the trip, or because just attaching the word Hawaii acts like a news magnet.
I think expectations are a huge part of it for me. We save for a couple of years now for these Hawaii trips, so even small airline issues seem much bigger than they would on an ordinary short flight.