If you plan on taking a Hawaii vacation, you aren’t alone. And if you think the price of a Hawaii vacation is too high, and that Hawaii deals seem to have gone missing, starting with airfare, you’re correct. Here’s what we know:
1. Hawaii vacation demand has reached an all time peak. In spite of higher costs, Google is reporting that searches for Hawaii increased by a compelling 78% in the past 30 days. That’s clear evidence to us that people are thinking of Hawaii vacations for Spring and Summer.
2. Pricing is too high. Airlines and hotels have been looking to see just how far costs can rise without killing demand. They seem to have found that point. As a result of generally exorbitant pricing, overall visitor arrival and visitor spending will be relatively flat this year. It could even decline next year.
3. Gone are discretionary visitors. There’s an all important segment of the Hawaii visitor market which isn’t widely discussed. It’s those of you who take a Hawaii vacation if the price is right, or may go elsewhere if it is not. You are in this group if you are waiting for Hawaii deals on airfares and discounted accommodations to create a Hawaii vacation on a budget. While there are no statistics on your group, discretionary travelers are largely vacating the Hawaii market in favor of cheaper trips.
4. Peak season visitors remain strong. Those of you who travel to Hawaii in peak season, spring break, summer and over holidays are accustomed to paying top dollar for both airfare and accommodation. This group has been largely unaffected thus far. While prices for peak travel have also risen, they remain relatively unchanged from past pricing when compared with discretionary pricing. Off season travel has gone up as much as double in some cases.
Suggestions for discretionary visitors:
- Expect to wait a bit longer to find Hawaii deals. Airlines are trying hard to keep prices up. We will still see deals, however as demand decreases.
- Look at alternatives for hotels such as Hawaii vacation rentals. Accommodations are typically the largest cost associated with a Hawaii vacation.
Suggestions for high season visitors:
- Book as early as possible, up to 330 days before travel.
- Reserve air, accommodations and please don’t forget car rentals. Cars can easily sell out or become cost prohibitive.