Breaking: Hawaii's Marketing Pivots To Native Hawaiians

Breaking: Hawaii’s Marketing Pivots To Native Hawaiians

Many questions remain to be answered after this huge change in Hawaii’s marketing team. What’s your take on this?

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12 thoughts on “Breaking: Hawaii’s Marketing Pivots To Native Hawaiians”

  1. In this mornings Advertiser…..
    The HTA, and now CNHA, have been charged with producing results, and supporting a healthy, thriving Hawaii, with well-cared-for public spaces and infrastructure, robust economic opportunities and effective environmental stewardship. Should this new consortium move the needle toward this ideal, it will be a welcome transformation indeed

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  2. I welcome the change. Agree with other comments that aloha has gone away with too many tourists and a different demographic visiting the island more prevalently.
    Respect to locals and residents alike has diminished far too much and I hope there is a true change.
    Thank you again gentlemen for a great article

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    1. Hi CHris.

      Thanks for your input on this and being such a regular contributor. We appreciate it.

      Aloha.

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  3. If covid proved anything Hawaii needs tourists to support their state infrastructure which they have been getting from the (exorbitant) taxes on everything.

    Tourism seems to now be the only thing supporting their economy, so go ahead, “marginalize tourists” and good luck with that!

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  4. As a person who has spent their entire adult life in advertising, this is a good change.Nothing changes until something changes! You can’t spend the same dollars in the same way over and over again year after year.

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  5. BOH Guys;

    Thanks, great article, very informative.

    I think what happened to cause the break between HTA and HCVB was the “Covid Surge”(TM) of late Spring and Summer of 2021 and the differing approaches on how to deal with it between the two organizations. I know I was there at the time and witnessed it myself. Ultimately this is all a reaction to that event.

    In the end, this (over)reaction will fade as economic conditions return to normal. What then? I hope a modified economic development and educational approach will prevail.

    I visit Hawaii for that special feeling I get when I am there. It’s very personal and if that is ever gone then so will I be.

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    1. Hi Mike.

      Thanks for that and your input on this really important change, which is just starting.

      Aloha.

  6. Great news! Hawaii is just not the same anymore, it’s lost much of its aloha with way too many tourist that don’t respect the nature and history of the islands. It was headed that way even before the pandemic but now it is not the Hawaii I grew up to know and love.
    Best of luck on this new adventure!! Mahalo

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  7. I can’t help but wonder if the HVCA has done their job too well? I wish their soon to be excess to needs employees luck in finding new positions.

  8. I wonder how this will impact ‘Kamaaina Rates’, giving back to Locals for the Inconvenience of the Tourists, in Hotels, Dining and Travel, made possible by the higher Rates paid by Tourists in the Hotel and Dining Industry. I have no problem with the Program, from being told “you are almost Kamaaina” in the late ’80’s into the new Millenia spending minimally 35 days a year there on Business and Pleasure, it is giving back to the people, but sometimes feels forgotten when we hear about added Taxes, Fee’s, etc.. Hopefully the State sorts it out, the recent wave that has buoyed the Economy, comes without Japan or China involved, and Resorts and Dining still trying to get back Staff that has compromised Service and the Experience. A hui Hou!

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