As airline technology leaps forward and impacts Hawaii-bound travelers, one of the latest developments is coming to the second bellwether Hawaii carrier, innovative Alaska Airlines. It goes like this.
“Alaska Airlines has become the first US airline to adopt Ditto’s Intelligent Edge Platform as part of its new flight attendant enterprise app,” the company said. Ditto said, “It’s essential for them to access real-time safety data and passenger preferences.” There we go with passenger preferences again. We wrote about marketing to passenger preferences yesterday in Is Hawaii Flight WiFi Really Free? | 5 Hrs Of Marketing.
Alaska Airlines’ Ditto Intelligent Edge Platform.
A fascinating new comprehensive toolset will soon be rolling out on Alaska Airlines Hawaii flights. It will provide real-time communication between cabin crew without requiring in-flight Wi-Fi connectivity.
The goal is to enhance crew collaboration wherein Hawaii flight attendants can communicate and delegate efforts during flights without running back and forth between galleys.
“Ditto will synchronize all sales, crew, and passenger data in real-time, ensuring consistency, merging with the cloud when the internet is available.” So what does that mean? Read on.
1. Onboard ordering. With connectivity to the Alaska Airlines travel app, this will provide passengers with real-time food and beverage ordering in-flight. If there’s no more ginger ale, that should become obvious to the passenger and flight crew.
2. Passenger information. No details are on the vendor website, but all current and past flight and frequent flier information should be available. We can imagine a variety of possibilities that might yield, including such things as “Passenger in 12D became inebriated on their last flight” or the person in 2A spent $X with Alaska Airlines last year. It could also alert the crew to a potential issue or health problem with a passenger.
Another way it could be used is to personalize the experience for premium passengers. For example, your preferred name, special requests, and more.
What do you think about this new in-flight technology?
Introduction to Ditto.
Ditto says it is “A cross-platform peer-to-peer database that allows apps to sync with and even without internet connectivity. Install Ditto into your application, then use the APIs to read and write data into its storage system, and it will then automatically sync any changes to other devices.
Unlike other synchronization solutions, Ditto is designed for “peer-to-peer” synchronization, where it can directly communicate with other devices even without an Internet connection.
In addition, Ditto automatically manages the complexity of using multiple network transports, like Bluetooth, P2P Wi-Fi, and Local Area Network, to find and connect to other devices and then synchronize any changes.”