When you’re not sure if you have the best deal or not, holding a reservation is a great way to go. Most domestic carriers, with the exception of American Airlines, have done away with this feature and require instant purchase.
Today, however, UAL announced Fare Lock, a paid feature that lets you hold reservation for up to one week with no further obligation. This was first started by Air France and I predict will soon go viral. In Hawaii travel, it comes hot on the heals of hawaiianairlines.com’s new leg room fees.
FareLock is only available on certain routes. To take advantage you must book travel through continental.com. That’s right, same company but only one is offering FareLock.
The FareLock fee starts at $5 for a 72-hour hold and $9 for a seven-day hold. Price varies based on itinerary, number of days to departure and the length of the hold.
I only wish the airlines were as creative with making us happy customers as they are with developing new fees.
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