Malasadas in Hawaii: A Sweet and Personal Tradition

When it comes to malasadas, Hawaii has turned a Portuguese tradition into a beloved island staple. But while Leonard’s Bakery in Honolulu is often regarded as the “go-to” bakery for these deep-fried doughnut-like treats, ask a local or returning visitor where to find the best malasada, and you’re bound to get many different answers. That’s because malasadas in Hawaii are more than just a dessert—they’re a personal experience, with each person’s favorite often tied to a unique memory, location, or flavor.

Leonard’s Bakery is the benchmark for many malasada enthusiasts.

Founded in 1952, Leonard’s Bakery has earned legendary status in Hawaii. Located in Honolulu, this family-owned bakery is famous for serving fresh, hot malasadas in various flavors, from plain sugar-coated to custard-filled delights. The long lines outside Leonard’s are a testament to its popularity, and for many, a visit to Leonard’s is a Hawaii rite of passage.

As one commenter shared, “Nothing is as sensual as a Leonard’s Malasada. I will be bringing my entire wedding guests to the famous Leonard’s Bakery,” showing just how deeply connected people become to their malasada experiences at this iconic bakery.

But despite Leonard’s dominance, it’s clear that not everyone considers it the best. Some argue it’s overhyped, while others prefer malasadas from other islands.

Regional favorites: different islands, different malasadas.

Across Hawaii’s islands, each has its take on the malasada, with local bakeries offering their unique variations and flavors.

• Oahu: While Leonard’s is the leading player on this island, Kamehameha Bakery in Honolulu has gained its fanbase, particularly for its famous purple poi malasadas. This taro-infused treat is a local favorite, offering a distinctly Hawaiian twist on the classic dessert. Another local favorite from the past is Champion Malasadas; though the bakery has since closed, it remains a nostalgic go-to for those who remember it.
• Big Island: Many will point you to Tex Drive-In in Honoka’a. Known for its large, pillow-like malasadas, Tex Drive-In serves up malasadas filled with tropical flavors like guava or lilikoi. One commenter noted, “On my first visit to the Big Island, it was my greatest joy to have discovered Tex’s. I tell everyone heading there to stop and get the malasadas.” As a side note, back in the 1980’s, this was editor Rob’s first experience with malasadas.
• Maui: Sugar Beach Bake Shop has made a name for itself by serving malasadas in Kihei. Known for their fresh flavor and soft texture, Sugar Beach malasadas are quickly becoming a must-try for those staying in South Maui.
• Kauai: Hanalima Bakery near Kauai Community College is a quieter but equally loved spot for malasadas. Locals have long recommended it as one of the best on the island, and its offerings are praised for their lightness and flavor.

Personal stories: why malasadas mean so much.

For many, malasadas are tied to personal stories and cherished memories. Whether it’s a family tradition, a childhood treat, or a honeymoon indulgence, malasadas are more than just a snack—they evoke a sense of nostalgia and comfort.

One commenter shared, “We were on a bus tour when a fellow traveler made a detour for malasadas. I was impatient at first, but as the boxes were passed back, and the smell of fresh malasadas filled the bus, I realized it was worth the wait. One bite and I was hooked.”

These memories show how something as simple as a malasada can become a lasting part of someone’s Hawaii experience, connecting them to the islands in a meaningful way.

Why do malasadas hold such a strong place in Hawaii’s culture?

Malasadas originated in Portugal but have become synonymous with Hawaii’s food culture. Introduced by Portuguese immigrants who came to Hawaii to work in the sugarcane fields, malasadas have evolved over the decades, becoming a beloved island dessert at bakeries, food trucks, and gas stations.

The tradition of malasadas is often linked to Shrove Tuesday, or “Malasada Day,” where the sweet treat is enjoyed before the start of Lent. But in Hawaii, malasadas have transcended their religious roots, becoming a treat for any occasion. Whether filled with custard, chocolate, or tropical fruit, malasadas represent a fusion of cultures and a shared love for indulgence.

Which malasada is the best is all about personal taste.

Ultimately, the “best” malasada is a matter of personal preference. Some prefer the classic simplicity of Leonard’s, while others seek out the giant, fruit-filled malasadas of Tex Drive-In or the taro-infused variety from Kamehameha Bakery. It’s the connection to place, tradition, and memory that makes each person’s choice unique.

As one commenter put it, “Leonard’s was always at the top of our list… we crave them! We love them! We miss them!” But for others, the experience of discovering a lesser-known spot adds to the charm, turning a simple dessert into a lasting memory.

What’s your favorite malasada and bakery?