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35 thoughts on “Southwest Hawaii Raises Prices With Clever New Plan”

  1. Bottom line…pitting passengers against each other is another example of the “SWA effect”…flood a market with cheap seats and a cheap product and little regard for the consequences. It has fueled SWA’s massive corporate growth and stimulated some markets on the mainland, however in Hawaii it resulted in a backlash against over tourism. They truly are not a good fit for here.

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  2. Aloha Jeff and Rob! Southwest should dump its stressful and resentment-producing Early Bird program and go with assigned seating. Nothing creates animosity between passengers like having to hover in the terminal for the boarding call and then jostle for first place in the boarding line, hoping you will be able to find a place to put your carry-on. Petty stuff in the long haul, but flying is already painful enough without adding competition for a good seat to it.

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  3. Quit whining about SW you know what you get when booking with them.

    If you bought SW’s cheapest ticket added EarlyBoarding and get C boarding pass then you got what you paid fore.

    If you want to chose your seat then step up and fly Hawaiian.

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  4. Im a so exhausted from saving for 5 years to visit Maui. the rates are higher now in South Maui since the crowd is rushing there. SO average looking rooms are expensive. Now the airlines is just ridiculous with their greedy seat prices. I wish could just come over after Maui has healed and enjoy a visit with the history of this beautiful land, and its people and not have to pay for the tourism that is destroying all travel including air.!

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  5. Personally I think the whole scramble for seat’s pitting passengers against each other is very anti “Aloha”… I know SWA isn’t from here but it’s not a good thing for the Hawaii market. You should be chilling when you come here, not competing with other passengers for a better seat. Seems like a recipe for conflict to me.

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  6. While you talk about the early bird failure experiences, you fail to acknowledge that is one of the main reasons for the policy change; to ensure the value of paying for early check-in. Instead you take a more cynical view calling it a revenue booster.

    While I am sure the expected increase in sales of other early board options factored into the change, it is wrong not to acknowledge the preservation of the value of early bird check-in.

    I see it as an appropriate and reasonable improvement to early bird check-in.

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