A survey this week from Expedia says that us travelers are hell-bent on attaining travel deals. So much so that their study of nearly 1,000 U.S. travelers indicated that 60% of trips are based simply on finding a good enough deal.
Funny thing though. When I tried to read the actual survey results on my own (I’m a marketer), it was not available on-line. It appears the survey was conducted by Sniqeaway, a Trip Advisor (Expedia) company that has much to gain from positive results, rather than through an independent research company.
That’s like the current controversy on Dancing With The Stars. Is the voting rigged to keep stars on the show who drive the most advertising revenue? Unless an independent company is in charge of their voting tabulation (like Price Waterhouse) we may never know what goes on behind the scenes.
Same thing with surveys. I like to know who conducted it, how the participants were chosen and their demographics. Just to make sure there was no bias.
Deal mentality is huge
Expedia’s survey looks interesting at face value. We know that when we post a deal, your interest gains dramatically. On a day with great Hawaii deals, as many as 10,000 people look to our content.
Notwithstanding my questions, here are some other interesting statistics from their survey:
- 69% subscribe to deal newsletters (I think our email subscribers are in that group).
- 81% of deal newsletter subscribers receive 1-5 newsletters
- 19% receive more than five newslettesr
I know that my own brand loyalty long ago went out the window when it comes to airlines, hotels, and car rentals. Instead of looking for a brand, I only focus on excluding brands I tend to avoid at all cost.
What do you think about the results? Do you feel a natural high when you score a great deal? Would a better deal to Mexico keep you away from Hawaii beaches or do you still shop by destination?
Let me know how deal hunting works in your travel plans.
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