TripAdvisor removed their fraud warning badge on Honolulu’s Hotel Renew last week. With the badge gone, the hotel is now listed as the number one property in all of Honolulu. So how did Hotel Renew go from being a problem child last week to top property this week?
TripAdvisor has removed almost all fraud warnings from their reviews.
My head spinning from incredulous disbelief, I started checking further. Nearly all of the TripAdvisor fraud warning flags have recently disappeared. I am now only able to locate sixteen on their entire site; last month I saved a list of over ninety fraud badges.
Are you relieved to know that only sixteen hotels world-wide have apparently attempted to manipulate their all-important TripAdvisor ratings? I for one, am not.
Is Hotel Renew renewed? What this means.
Trip Advisor must have reached an agreement with their fraud-warned hotels.
If so, what was the basis of such agreement? Alternatively, has TripAdvisor decided that the fraud badges no longer served their objectives? I would like to hear from anyone who has more information, as TripAdvisor remains strangely and completely closed-mouth on the matter.
Trip Advisor’s credibility undermined.
The lack of candor and transparency regarding this issue, and specifically what they are doing and plan to do about it, only serves to further devalue the credibility of their site.
Reviewer authentication process needed.
There is no indication that TripAdvisor plans to implement such a plan, as I believe they must.
More surprises to come.
Check back later this week. There’s a lot more to say on this matter, including great input from industry analysts, and some things I think you’ll be surprised to see.