Allegiant’s long awaited Hawaii route announcement was to have occurred on February 14. It’s been almost two months and there have been no routes and no news from the tight lipped company. That doesn’t mean we haven’t learned a bunch since then, however. Read on to find out more.
Latest route rumors
My sources indicate that Allegiant may have decided to include Las Vegas in their Hawaii launch plans. That makes a lot of sense for several reasons. First Allegiant already has a great deal of experience creating Las Vegas packages that will prove extremely popular with Hawaii residents. Las Vegas is a perennial top destination for those of us in Hawaii. And no other player in this market can do Las Vegas packages the way Allegiant can. The company already serves Las Vegas from dozens of cities, which could also open the possibility of using Vegas as a hub for Hawaii service from other locations. That would be a new model for Allegiant. Any way I look at it, however, Las Vegas sounds like a winning plan for them.
The other locations being discussed haven’t really changed. At the top of the list is Stockton, Fresno, Eugene and Bellingham. Add Los Angeles as an outside possibility to these other mainland cities.
Hiring a Hawaii based crew
Allegiant has been hiring flight attendants for their Honolulu base. Those positions may already have been filled. They still have an ad posted for a Honolulu base manager however.
FAA approval for trans-Pacific service appears to be the current stumbling block in order to begin service. That was to have happened earlier this year and Allegiant indicated that was the key hurdle essential to their 757 based Hawaii route announcements. With Southwest Air Hawaii service delayed for at least another year, I can see no other obstacles likely to curtail this inevitability.
What will Allegiant service be like?
Allegiant has a unique model we’ve discussed before, and based thereon is likely to offer service only 2 or 3 times per week per mainland location. In addition, they are primarily interested in selling packages of air with hotel, car and/or activities. That’s how Allegiant makes money. Another way they’ll garner income en route to Hawaii is via their infamous ancillary fees. This week they announced plans to charge from $10 to $35 per carry on (anything in the overhead bin).
Note: Positive industry reaction to Allegiant’s new carry on fees (in concert with its upcoming Hawaii plans) caused the company’s stock to reach an time high yesterday.
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