Classless Southwest Hawaii Review: Unique In The Market

Classless Southwest Hawaii Review SJC to LIH: Quirky, Unique

After flying and reviewing Alaska Airlines to the mainland last week, we returned home on Southwest from San Jose to Lihue. We wanted to see what Southwest Hawaii flights are about and why they are so popular. The prior week we flew interisland with Hawaiian Airlines and Southwest and reported on those short island hops.

This was our first time flying to Hawaii from the mainland on Southwest and only the second time ever on Southwest. It was a very interesting experience. Please read on for all the details and our review.

Southwest is an airline with a unique offering; there’s no doubt about it. After just two flights, Jeff has an idea of what it’s about, and he reports that it’s in no way objectionable or “second class.” But the reality is that what SWA offers is in a league by itself compared to the other airlines flying to Hawaii. Instead of economy class, we’d say it is Southwest class.

Once you board the plane, all passengers are equal, no matter how much they paid or where they sit. It’s a fascinating study in sociology.

The Cambridge Dictionary defines classlessness as “not belonging to a particular social class… having no different social classes.” 

Early check-in options. (No scoring.)

Jeff opted to purchase the Early Bird check-in to try it out. He looked at both options for early check-in that Southwest offers first. Early Bird for this flight was $25. That checks you in 36 hours before the flight and gives you a better boarding position. The other option, called Early Boarding, was $50 for this flight and gives you an A1-15 boarding number if one is available. Early Bird allowed him to get on sooner and easily find a near-the-front aisle seat on the full flight.

So what did Early Bird mean in a full-flight situation? When Jeff boarded the plane, he had a range of available seats and luggage bins. He opted for 7D because 1D is a bulkhead and can’t have anything stored on the floor during take-off and landing.

Cost: 10/10.

Jeff paid $189 one way for his ticket. It could have been much cheaper if he’d purchased the ticket at another point, not just the day before flying. But when you consider the value of the two checked bags – Jeff had over 90 pounds of shopping from California that he was bringing back to Kauai – it was simply a fabulous deal. Those two bags on Hawaiian or Alaska would have cost an additional $70 without special status.

Customer service: 10/10.

Jeff called Southwest to ask about the two early boarding options and to get their sense since he is not a regular Southwest customer and didn’t have the experience to draw from. The agent, who had a distinct Texas accent, was thoroughly helpful and steered him toward the Early Bird option.

Check-in: 10/10.

Classless Southwest Hawaii Review: Unique In The Market

Jeff checked the MyTSA app and traffic before heading to San Jose Airport for the flight to Hawaii. On arrival at SJC via Uber, two people did bag check-in outside the terminal, as pictured above. And there was no line. Jeff had his two bags checked by the courteous agent and was on the way to TSA within just a minute or two. This was awesome. Inside the terminal, check-in appeared to be moving normally, too, but the outside bag check was a big bonus.

Boarding: 10/10.

This was only Jeff’s second Southwest flight, but he already reported feeling comfortable with their different boarding system. You get in line in order of your boarding position, and then an entire boarding line enters all at once in that order. Jeff had A59 as his boarding position, found the line, and got in place according to the sign.

People report in our comments that they either love or hate the SWA boarding process. Jeff says he is instead neutral about it. To him, it was neither better nor worse than Hawaiian Airlines’ boarding system by group number. The boarding on Southwest was fast, effective, and orderly.

On-time Performance: 10/10.

Everything went exactly as scheduled. Boarding started about 30 minutes before the flight time. The boarding door was closed 5 minutes beforehand, and the flight departed the gate exactly on the money at 1:25 pm. After less than a 5-minute taxi out, the plane was in the air.

Food and beverage: 3/10.

Southwest offers no meals, even on a 5 ½ hour flight to Hawaii. Instead, a very unusual snack service was provided about 30 minutes after departure. It was followed by a beverage service about 90 minutes into the flight. That, by the way, is the reverse order of most airlines’ normal beverage and food sequence.

The snacks aren’t healthy, and there is no choice. That isn’t a great deal to us, and the quality wasn’t up to what we experienced in other areas with Southwest. There’s room for improvement. The beverages were perfect, though, and of good branded quality.

About 2 hours before arrival, a bag of tasty little bespoke cookies was served. A coffee and water service followed that. This service stood out as rather elegant, especially in comparison with the earlier snack.

Classless Southwest Hawaii Review: Unique In The Market

Aircraft condition: 9/10.

The 737 MAX8 is new, and everything looked perfect and clean. No wear or dirt could be seen anywhere. Towards the end of the flight, it was clear that the bathroom had not been tidied up, and there was debris on the floor. That would have been a nice added touch that we typically find is handled well by international airlines and less by domestic ones.

Wifi/texting: 4/10.

Southwest offers unlimited $8 satellite WiFi. Alternatively, texting and streaming entertainment are complimentary, and there are a lot of choices. Jeff was anxious to try Southwest’s WiFi and paid while still on the ground. The flight crew didn’t fully explain when it would start working, and we’d heard it was functional gate-to-gate. That wasn’t the case, at least on this flight. Connectivity seemed to come in phases and wasn’t fully operational until in the air. One additional note. Jeff used his phone to buy the WiFi. There was no indication if or how it would be possible for him to use his laptop without paying another $8. Jeff used his phone’s mobile hotspot, which worked perfectly to share the internet connection.

While the internet service might have been okay when it worked, the lack of explanation and ease of getting it going was somewhat frustrating. Moreover, the internet was not working consistently and was on and off most of the flight. The flight attendants announced that it was being reset multiple times. It was not great at any point but improved somewhat about halfway through the flight. The flight attendant said it was possible to contact customer service to get the $8 cost refunded, which Jeff did not try.

Flight attendants: 10/10

Very pleasant and helpful, hard-working, and notably humorous. The flight attendants announced that they were also the cleaning crew after the flight and to please help keep the plane clean. That was handled nicely, but there were lots of administrative-type announcements. There was perhaps an overabundance of these announcements; while not unpleasant, it felt like they were practicing crowd control. These were regarding blocking the aisle, devices without headsets, seatbelts, etc. It was somewhat different than what we experienced on other flights to Hawaii.

Cockpit crew interaction: 10/10.

The captain came on before the doors closed for the first announcement and welcome. Another announcement followed take-off about flight time and the expected weather at the destination and en route. A final greeting and thanks on landing were offered—excellent attention to detail.

Seating and comfort: 7/10

The seats are new, and the legroom is very good compared to other airlines’ economy class. Much like the A321neo used by Hawaiian Airlines, the seats are thin and very narrow due to the cabin width. Jeff found the seats very uncomfortable after sitting for so many hours.

Power: AC/USB: 0/10

There is no electrical or USB power anywhere on the aircraft. Starting next year, Southwest has announced they will provide USB A and USB C at every seat. That’s a great addition. Jeff used his own battery pack to keep things going.

Post-flight survey: 10/10

Four days after the flight, Southwest sent a survey that was quick to complete and fascinating too. We’ve included just one section below since you may find it interesting, as we did.


Score: 103 out of 120.

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56 thoughts on “Classless Southwest Hawaii Review SJC to LIH: Quirky, Unique”

  1. I will take Southwest because of better seats and more leg room. Can choose where to sit.
    The food offering was better that Hawaiian. Better on time record.
    The bad thing- no entertainment screens in the seats.

  2. I had switch from Hawaiian Airline to South West Air trip Hilo to Honolulu a round trip I had done 9 trips, a big difference, S.W. crew treated me like I am a 1st class passenger, that how they did on all of their customers, Hawaiian Air line crew ( has lot to learn ) if they don’t get better, they will one day go down the shoot, the crew forgets the passengers pays their bills. one day there will be more new Airlines flying Hawaii routes.

      1. Patrick, perhaps you missed your calling as a proofreader? Or better yet, you Are a proofreader. Bottom line, most folks don’t care, so you are wasting your time

  3. very very informative. Ive flown hawaiian and alaska home n hawaiian has lost its aloha. being local from hawaii i have gotten along great with the crew except one time and one flight attendant who seemed anal about cell phones being off, which it was except the homescreen stays on even in airplane mode. she just seemed to be letting people know she’s the head person. alaska was good, not too much conversations tho. met some attendants who’ve had bad hair days and i suggest anyone that has experienced this mention it in their customer surveys, aloha should be practiced from gate to gate. I’ve flown alot on Hawaiian and over a handfull of times on Alaska. I look forward to my first trip on Southwest.

  4. Hi folks.
    I wanted to note a potential Southwest slowdown in San Jose for outbound flights. We flew from SJC to OGG on Alaska on Sun., Oct. 9,’22. We arrived at the airport at about 6:45 am to find a terribly long line in the terminal just to drop off checked luggage. We were a bit panicked, only to find out that it was a SW-only line. Also, the check-in line for SW snaked through the terminal, making walking to the Alaska kiosks a challenge. We went back outside and reentered the terminal closer to the Alaska area. I love that SW has free baggage check, but that seems to make the baggage drop-off far more time consuming, at least at this time of day in SJC. Just a heads up to allow extra time flying SW for baggage drop-off. Kind regards.

  5. I used to like Southwest,, but they have gone way down hill. I thought the boarding process was a great idea for a while, but as somebody who Flys quite often, even with “status” it can be annoying. There are times you may be put on the spot and asked to give up your seat to a less prepared guest.

    1. For got to add, I live Hawaii half the year and found it annoying when SW started because they constantly say “this is such a short flight”, such as we won’t be serving anything because this is such aa short flight. Or everybody take your seats, this is such a shortflight. Not everybody is a tourist. Since the only way to travel between islands is commercial air most locals know how short the flight is.

      I like SW for island hopi g bc they were cheap, but Hawaiian Air will price match. I definitely recommend Hawaiian are for mainland to Hawaii, especially if you can redeem those points for first (which also permits 2 free checked bags, priorty boarding, a meal and unlimited drinks) or business class. Kualoa please!


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